Stories are engaging. They draw people in and make you more relatable. That’s why it’s important that you share your business’s story with current and prospective clients.
In a recent Entrepreneur.com article, author and advertiser, Daniel Young, shares “7 Ways to Tell Your Small Business’ Story Online.” Here we share four of his suggestions:
1. Create an engaging ‘About Us’ page. Website visitors are curious about your business—how it got started and why. A successful ‘About Us’ page will create a bond with your clientele and make your practice more appealing for prospective clients. Be sure to fine-tune the information so that it’s succinct, interesting, and relevant. Young suggests that you “Play around with different ways to present the information like in an infographic or photo story to make it stand out.”
2. Manage an interesting company blog. A blog can be an effective marketing tool, especially when used in conjunction with your business website. You can share helpful and free information that demonstrates your professional expertise, sharing the links via social media sites. But more than that it can continue to brand your business, creating “a ‘personality for your business that customers can connect to.”
3. Add email marketing to the mix. Email is a great way to regularly engage your clientele. This can be accomplished through newsletters which can market your business without being invasive. Here you can continue to brand your business while sharing valuable (and free!) information that demonstrates your expertise while maintaining that business ‘personality.’
4. Let your customers speak for you! Let your satisfied customers do some marketing for you. Testimonials go a long way in creating a lasting impression on prospective clients. They are memorable, versatile, reusable, and give you a competitive edge, not to mention that they build your credibility as an accountant. Every time a client compliments you on your services, request a testimonial that you can add to your website and other promotional materials.
Create a Customized Professional Website
If you don’t have one already, now is the time to create a professional website that promotes yourself or your business.
Universal Accounting Center (UAC) offers you Account web, a website development tool, available exclusively for financial professionals. Within a number of business days, you can create a personalized professional website.
To see a sample website developed from the Universal Account web platform, go to http://www.accountableaccountingfirm.com/.
Whether you run a full-time practice or perform financial services on the side, you need a website that tells prospective clients about your business even when you are unable to. If you haven’t yet developed a website for your business, or if your current site is in need of reform, today is the day! Order your subscription now—your website will be up and running by the following business week. And if you are a Universal Accounting student you will receive a free six-month trial!
Young, Daniel. “7 Ways to Tell Your Small Business’ Story Online.” 30 September 2014 Entrepreneur.com