Strategic Thinking for Your Business


strategic-thinkingBrian Tracy, professional trainer and Chairman and CEO of Brian Tracy International, offers business advice in his article entitled “Strategic Thinking.”  In it, he suggests approaching strategic thinking with a “two-prong” technique.  In doing so business owners can generate a higher return on their personal and professional energy, which in turn will create greater profitability.

Brain Power

While you may be a master accountant, when it comes to improving your business the most valuable tool you have is your mind.  Your ability to think strategically and plan for a more profitable future is your greatest asset.  Unfortunately, many feel too busy and overwhelmed to take the time to think about their businesses; they spend all their time managing it instead.

The best thing you can do for yourself and your business is to schedule time to think and plan for the future.  Tracy recommends a “two-pronged” approach in which you focus on increasing the return on the energy you invest in both your professional and your personal life.

Energy Investment

Everything you do requires energy; some activities require more and some less.  When you can optimize your return on this valuable investment you not only increase your longevity, but you increase your business’s effectiveness and your personal satisfaction.  Strategic thinking requires you to consider ways in which you can increase your return on this energy investment.  Tracy explains, “…your earning ability is nothing more than the total of the mental, emotional and physical energies that you can apply toward getting valuable results for yourself and your company.”

Action Plan

In order to see the results of your strategic thinking you need to develop an action plan through which you implement your well-measured thoughts.  First you must consider those services that bring the highest financial return to your business.  Tracy recommends that you do more of these things.  Second, consider those actions that bring the highest return on your personal energy.  Again Tracy recommends that you do more of them.

Using QuickBooks to Increase Your Business’s Effectiveness

In strengthening your professional appeal, you want to find those opportunities with a low initial investment and a high return.  One such opportunity is found in UAC’s Professional Bookkeeper’s Guide (PBG) to QuickBooks.  With a modest enrollment fee and a reasonable investment of your time and energy, this product can help you attract more clients while increasing your service offerings and billable hours.  Or if you’re currently employed, it will enable you to enhance your promotion-ability.

QuickBooks has cornered the small-business market with over 80% of owners using this accounting software to manage their financials.  And upon course completion you could earn the QuickBooks Specialist designation, enhancing your professional standing while bolstering your resume!

This training will enable you to master QuickBooks.  We teach you how to do the basic transactions, how to reconcile accounts, where the data goes, and a basic understanding of fundamental accounting principles. We have also included about 18 hours of bookkeeping instruction and a complete, detailed presentation of QuickBooks fundamentals.

This QuickBooks training program stands above others on the market by offering the following:

  • Training targeted for all user types
  • 16 CDs with 15 hours of training
  • 4 books with over 800 pages of instruction
  • Full color

In addition, when you purchase the Professional Bookkeeper’s Guide to QuickBooks, you will receive six months’ worth of free e-mail support with the program. This gives you an additional lifeline if you can’t solve a client or employer’s problem.

In less than one month you can increase your effectiveness by mastering a skill that will help you advance your career.  Don’t wait to improve your future.  Enroll in the PBG program now!


Tracy, Brian.  “Strategic Thinking.” 6 January 2009.  Brian Tracy International

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