Survival Guide


A Brief Survival Guide for the Home Business Owner

A business woman looks around a computer.Running an accounting practice from your home offers countless benefits. It also poses unusual obstacles. While you can determine your own work schedule, you only get paid upon submitting invoices to clients. While you can take on as much or as little work as you’d like, you must promote your own services. Self-employment definitely has its fair share of pros and cons. And in order for your practice to thrive in a competitive market, it’s important that you do all you can to ensure your business is successful. Here are seven simple survival tips:

1. Mind your distractionsWhile you can walk around the office all day in your bunny slippers, if you don’t have the self-discipline to get work done then you might at well go back to your day job. For a home business to be successful, the owner must be productive and not only work hard, but work smart. You will retain more clients if your services benefit their businesses; that cannot be accomplished unless you mind your distractions and focus on the work at hand.2. Take advantage of tax benefitsSmall businesses, especially those operating out of a home residence, can take advantage of countless tax benefits. However, instead of waiting until it is time to file, you should look at ways you can take advantage of these benefits year-round. If you’re unsure how to do that, consider either taking advantage of valuable tax training or consulting with a tax professional.3. Charge what you’re worthIt’s common for freelancers to appear somewhat apologetic when discussing their fees. If you find yourself somewhat timid when explaining what you charge then you need to change your perspective. You offer valuable services that enable your clients to save money in some instances while making more money in others. You are worth your fees and then some. In fact, your small business clients will appreciate the confidence and assertiveness you display when discussing your services.4. Market with confidenceAgain, the ability to successfully market your services stems from your belief that what you do is valuable and worth promoting in the first place. If you are convinced that your services help small businesses owners function more profitably then all your advertising will speak of that with conviction.5. Practice what you preachYou tell your clients how to use the information you give them to make more lucrative decisions; you must do the same. When performing accounting functions for your own practice, determine which marketing efforts are most profitable, which services are most appealing to clients and which services could be added in order to increase your business appeal and bottom line. Answering these questions will enable your business to become more successful.6. Keep ahead of the competitionIt’s important that you always keep an eye on your competition. Know what they’re doing and how they’re marketing their services. Doing so will enable you to keep one step ahead where clients and potential clients would rather you be.

Small businesses need a lot of work in order to survive. But you want to do more than just survive; you want to thrive. And in order for your practice to thrive you need to constantly evaluate your business’s health in order to find weaknesses and make them strengths. These six tips will help you to do that, learning more about your practice and how to make it function more profitably.

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