Take Advantage of the Recession


Why Now’s the Perfect Time to Shift Gears

In the face of recession the natural tendency is to lay low, to duck and cover.  It’s likely that your competitors are doing that already, which is why this is the best time for you to shift gears and take advantage of the economic downslide.  Here are six things you can to move ahead during the recession:

1. Take advantage of down time

Remember all those times that you bemoaned your crowded schedule and lack of free time?  And remember all those things you had to place on the backburner because you lacked the time to attend to them?  Take advantage of downtime by doing those things you may not have had time for before: networking, de-cluttering your office, researching industry trends, reorganizing your files, following-up with prospective clients, etc.

2. Hire good talent

Now’s the perfect time to hire good talent for less.  The recession has left lots of talented individuals without jobs and without appealing positions to which they can apply.  You will be able to select from a qualified pool of applicants and bolster your staff in order to prepare your business for number three!

3. Prepare your business for an influx of new clients

Think positively and prepare your business for what might result in an influx of new clients for you.  As you market more aggressively (see six below), build your staff, and take advantage of downtime, you’ll find that your client roster will begin to grow.  So use this time to prepare yourself by ensuring that you have the resources necessary and processes in place that will enable you to manage all that business more efficiently.

4. Cut expenses

Of course it’s a good idea!  Take a look at your budget and see if there’s anything you can cut.  While an accounting practice doesn’t have much overhead, you may consider ways you can streamline your workflow, accomplishing more in less time.  Your objective should be to increase billable hours while cutting unnecessary expenses.

5. Diversify your services

The best way to take advantage of this recession is by making it more appealing to prospective clients.  Have you considered adding QuickBooks services to your menu?  Or perhaps you could learn how to prepare a small business’s tax returns as well as manage their books?  You’ll definitely gain an edge over the competition when you are able to provide full financial services for your clients who will be more than happy to take all their financial needs to just one firm.

6. Practice aggressive marketing techniques

Chances are your competitors are currently trying to maintain their rosters rather than grow them.  Big accounting firms are focusing on their A-list clients rather than their smaller ones who are no longer worth the time or energy to maintain.  Your aggressive marketing techniques will enable you to acquire many of those small business accounts that have been overlooked or forgotten.

Not only that, but when you market like there’s no tomorrow, you inspire more confidence in current clients who see your efforts as evidence that your business is thriving despite the recession.

Universal Can Help You Market More Effectively

UAC has been helping professional like you gain the skills necessary to succeed as small business accountants.  With over 25 years experience, we not only know the skills required to succeed but the strategies you need in order to market your skills more effectively.

It’s no secret that accountants are not marketing experts.  In fact, some accountants even get a little nervous when talking about promoting their services.  With UAC’s Universal Practice Builder (UPB) Program you will have everything you need to grow your business and your bottom line.

Here’s a sampling of what you will gain from enrolling in this amazing program:

  • A guarantee of $30,000 in new annualized billings in only 12 months
  • 12 marketing strategies that you can implement immediately
  • A process which can produce 15 to 25 qualified leads per month
  • 3 months of coaching via telephone and Internet
  • Training on a computerized database tracking program
  • A presentation DVD to show potential clients

While your competitors hunker down for a long recession, you need to take advantage of this time to grow your business and become the premier accounting firm in your area.  And when you enroll now you will receive QuickBooks Made Profitable (QBMP) for FREE, a program designed to help you use your QuickBooks expertise to enhance your services and attract even more clients!  You’ll be trained in the following:

  • A proven system in using QuickBooks to attract larger numbers of potential clients
  • Representing yourself as a QuickBooks expert
  • Leveraging your time
  • Meeting potential clients
  • Offering clients services that will help them reduce taxes, increase profits and put money in the bank

Only ostriches hide their heads in the sand.  Don’t duck and cover simply because the economy is struggling.  You can take advantage of the recession and have a stronger business as a result.  Order this package today and begin a journey to a brighter financial future for you and your business.

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