The Profit Expert


Red to Black

Helping Businesses Become Profitable in 30 Days

Have you ever encountered a failing company in need of help-and fast!  As an accountant you may be one of the few individuals owners turn to when a business is in need of serious financial reflection and modification.  Not only that, but if you could learn how to turn a business around, you could add this valuable service to your menu, increasing your value to current and prospective clients.

Allen Bostrom’s new book, Red to Black in 30 Days, illustrates an effective away to build your accounting practice, make more money and gain expertise in helping troubled small businesses – making them profitable once and for all.  To demonstrate the value of this book, we wanted to share the cornerstone concept of becoming more than just an accountant but a Profit Expert.

What is a Profit Expert?

Allen Bostrom, President and CEO of Universal Accounting Center and author of Red to Black, believes there are three degrees of accounting service-the bookkeeper, the accountant and the Profit Expert. The bookkeeper records transactions into the computer with direction and relatively little knowledge of how it impacts the big picture. In most situations, the bookkeeper will need to seek competent advice from an accountant.

The accountant has a working knowledge of how the financial statements are created and what they mean. An experienced accountant can also interpret financial statements and trends but generally stops short of giving meaningful management advice to business owners.

A Profit Expert is a financial advisor who has the skills of an accountant but also creates, enhances and/or turns around promising small businesses by providing direction in:

  • Controlling cash effectively
  • Reducing and minimizing expenses (including tax expenses)
  • Increasing revenue

If you are not at the expertise level needed to be a Profit Expert, you certainly will be at the end of Red to Black.  This book provides the resources necessary to help any small business with problems-even turnaround problems.

As mentioned before, sometimes small business owners have a hard time seeing their own problems, let alone admitting them. Yet, there is never a shortage of problems. But in general, small business owners wait too long to admit they have problems; then they wait even longer to take action.

In some cases, the accountant may know critical information before the business owner. Thus, your role as an accountant and Profit Expert are paramount in all stages of turning a business around.

The fact is that numbers tell stories. The financial information an accountant provides is not only the first indicator of upcoming difficulty, but it is also instrumental in discovering the solution to the problems causing the difficulty.

Order Your Copy of Red to Black, Today!

Discover how to use this accounting information to help turn a business around.  You will discover all the tools needed to function as a Profit Expert and learn the Universal Project Management Model necessary in saving failing businesses.   This book is a guideline for accountants and consultants who work with these disheartened small business owners. Each chapter focuses on a crucial aspect of the turnaround process. Simple steps are outlined from initial contact through stabilization and profitable growth. This can be the guide through your first turnaround experience or enhance the accounting and management skills of even the seasoned accountant and manager.

For the cost of this one book you can enhance your value to current and prospective employers.  It’s the New Year.  Why not celebrate with a new book that will make you and your clients more profitable.  Order your copy now.

Table of Contents


Featured Articles

5 Small Business Do's and Don'ts _ (1)

Do’s and Don’ts of Small Business

5 Small Business Do’s and Don’ts : A Marketing Tool you can pass on to current and potential customers Note: We’re all about driving business into your doors. The following article is a marketing piece

Read More »

Recommended Reads

Tax Preparation Course

About How it works Testimonials Course Details Coaches Curriculum FAQs Apply Today More than just a Tax Preparation Course We focus on hitting your income & career goals. If you are like our students, you

Read More »

Professional Bookkeeper Certification Course

Get The Skills To Be A Bookkeeping & Accounting Professional     What is our Professional Bookkeeper™ Certification?   Many professions use designations and certifications to identify their areas of expertise. It recognizes individuals as

Read More »

Become An Enrolled Agent, EA

Become An Enrolled Agent, EA An enrolled agent is a tax practitioner who is licensed with the Internal Revenue Service to represent clients before the IRS. An enrolled agent is the highest credential awarded by

Read More »
QuickBooks Specialist Certification.jpg

QuickBooks Certification

Get the Skills to Be a QuickBooks Specialist QuickBooks Specialist™ Certification The Professional Bookkeeper’s Guide to QuickBooks is designed to teach anybody how to use QuickBooks. Whether or not you consider yourself a bookkeeping professional,

Read More »

Accountant Certification Programs

Get Certified in Accounting, Bookkeeping, Tax Prep, QuickBooks etc. Enhance & Grow Your Business Knowledge in as little as 4 Weeks with Our Accountant Certification Programs From employers to clients, everyone likes a financial professional

Read More »