Over the years at tax and accounting firm Proctor & Associates, founder Tony Proctor has found that the true driving force behind his firm’s success has been the people who work there.
“No matter how sophisticated your systems or processes are, your success ultimately depends on the people behind them,” Proctor said in a recent interview with Universal Accounting. “As the accounting industry grows more competitive and technology-driven, having a strong, engaged team has become an even bigger differentiator.”
It may seem obvious that the employees are the lifeblood of a successful business, but Proctor has seen far too many firms that don’t prioritize team development. Those firms aren’t poised to scale quickly or stand out in their market, he added.
Proctor will share game-changing strategies for developing talent at a growing accounting firm in his presentation, “From Good to Great: Transforming Your Team into a High-Performance Powerhouse”, at GrowCon 2025.
GrowCon 2025 is the premier event for owners of bookkeeping, tax preparation, and advisory businesses. This year’s GrowCon will be held at the Utah Valley Convention Center in Provo Utah from May 5 to 7. Grab your ticket here and learn from Proctor in person.
“Success in our field thrives on continuous learning, adaptation, and collaboration, and GrowCon is the perfect catalyst for that journey,” he said.
This year marks Proctor’s second time presenting at GrowCon, and his session is expected to offer valuable insights for firms looking to scale successfully in a competitive and ever-evolving industry.
In this post, we’ll give you a sneak peek at what Proctor will be presenting, why this topic is more relevant than ever, and what attendees can expect to take away from his session in Provo.
A Focus on High-Performance Teams
At GrowCon 2025, Tony Proctor will be addressing one of the most critical aspects of business growth: transforming a good team into a high-performance unit. For firms looking to thrive in today’s fast-paced and tech-driven world, the strength of their team is a deciding factor in long-term success, Proctor said.
Proctor will share practical strategies for improving employee engagement, boosting productivity, and creating a positive workplace culture—all while ensuring these efforts are scalable. He’ll also touch on ways to reduce turnover and cultivate a team environment that is built to support sustainable growth.
Why This Topic Matters Now More Than Ever
As the accounting and professional services industries become increasingly competitive, Proctor believes that investing in team development has never been more essential. While systems and processes are important, it’s the people behind them who make all the difference.
“My hope is that attendees walk away inspired and equipped with real strategies to motivate their teams, reduce turnover, and create a culture that supports sustainable growth,” Proctor said.
In a market where firms are increasingly leveraging technology, it’s the companies that prioritize strong, engaged teams that stand out and scale quickly. Proctor’s session will emphasize why a well-developed team isn’t just a luxury—it’s a competitive advantage.
What Attendees Can Expect to Learn
Here are a few of the strategies Proctor will break down at GrowCon 25:
How to Build High-Performance Teams: Proctor will cover the key steps needed to transform a good team into a high-performing one, setting the stage for long-term success.
Improving Employee Engagement: Learn practical ways to increase engagement within your team, ensuring your employees are motivated and aligned with the firm’s goals.
Creating a Positive Workplace Culture: Discover the importance of workplace culture and how to foster an environment that supports collaboration, innovation, and growth.
Scalable Strategies for Boosting Productivity: Proctor will provide insights into how to boost team productivity without sacrificing quality or overloading your team.
Reducing Turnover: Strategies to create a more loyal, committed team that stays with your firm long-term.
Proctor’s Key Takeaways for GrowCon Attendees
Proctor’s goal for his session is simple: to leave attendees inspired and ready to implement strategies that will take their teams—and their firms—to the next level.
For Proctor, GrowCon is all about learning, collaboration, and networking.
“Come ready to learn, network, and stretch beyond your comfort zone. GrowCon offers a unique space for sharing insights and sparking innovative ideas,” he advises. “The relationships you make here can open doors you never knew existed.”
Don’t Miss Tony Proctor at GrowCon 2025
If you’re considering attending GrowCon 2025, you won’t want to miss Tony Proctor’s session on transforming teams into high-performance units. His practical, real-world advice on team development is sure to resonate with anyone looking to scale their firm and improve their workplace culture.
Prepare for an engaging, insightful session that will equip you with the tools needed to drive lasting success within your team and your firm.
GrowCon 25 will be held in Provo, Utah, from May 5 to 7 at the Utah Valley Convention Center. Tickets are available now. VIP tickets include lunch at Bridal Veil Falls in Provo Canyon, an adventure at Labyrinth Reality Games, Dinner at Rodizio Grill, and a Casino Night with speakers and Universal Accounting Staff.
Be sure to check out highlights from previous editions of the conference, and contact our team if you’re interested in starting or improving your own accounting firm at 435-344-2060 or schedule an appointment online.
