Category: 6. Grow an Accounting Business

When Steve Eckman started his accounting practice he had much to be proud of. Quality services helping small businesses. After working with Universal Accounting Center the practice then took off

Universal Accounting: The Universal Experience Working with individuals who are in the process of starting or building their accounting practice is a very rewarding experience. Since we began in 1979

A unique selling proposition (USP) will distinguish you from your competitors providing a terrific competitive advantage. Your USP indicates your distinct advantage and represents the reason why clients will choose to transact business with you ahead of your competitors. Why Should Clients Buy From You … and Not Your Competitors? It’s what makes your business […]

Wouldn’t it be terrific if you could encourage prospective clients to conduct business with you by the use of specific words? Marketers know that the use of certain words create a response, while others are too passive. Entire books exist devoted to nothing but "Words that Sell". Some of these work exceptionally well when working […]

In this article we discuss word-of-mouth advertising, the best form of marketing for accounting and bookkeeping services. When I started my accounting practice, I quickly found that the best advertising method was word of mouth. For over ten years, I worked as an accountant for a large corporation. Although I was well thought of, and […]

An article written by Stephen W. Gilbert listed “10 Pieces of Advice to Succeed in Business.” His tips applied to all businesses. They were simple and concise, so I decided to share his tips, followed by a commentary on how they apply to an accounting and bookkeeping service. Here they are: Keys to Business Profitability […]

This article examines essential marketing and identity elements for your startup homebased business- your business cards, letterhead, and envelopes. Business Cards and Letterhead are important to all business professionals. To many, your business card might be the only thing with which they have to judge you. For that reason, it’s a good idea to spend […]

One strategy of some of the most successful business owners is to build a business from nothing, grow it, and sell it or have someone else run it. So how does it work and why would someone want to do it in the first place? Why "Flip" Businesses The process of starting, growing, and selling […]

This article looks at a powerful strategy for increasing your customer loyalty and improving customer service in your accounting and bookkeeping business. How can you keep your existing clients and win back ones you’ve lost? Become a client caretaker. Here are the four C’s of excellent client care: Concern. Sincerely care about your clients’ complete […]

This article looks at ways to increase the income your accounting and bookkeeping service earns by diversifying and selling additional products and services. Everyone’s doing it! Mergers, product development, and additional services are the “name of the game” in virtually every industry. Why? Because that’s where we find the greater profits. Services like the following […]

When you put your ear to a seashell, you could swear that the rushing sound you hear is the very ocean from which the shell originated. Of course, you know it’s not really the ocean! Hearing the voice of the client can be equally deceiving. You might think you know what your clients are saying, […]

After meeting with a potential client, you should compose a letter of engagement immediately to formalize your business relationship. The letter not only seals the deal, but it articulates and solidifies expectations of both contractor and client. Most small businesses respect a formal agreement but appreciate one that is not written like a legal document. […]