Category: Accounting

Referrals are critical to the success of your accounting service. However, it’s important that, when you’re talking to a prospective client either face-to-face or on the telephone that you don’t rely on the flattering comments made by the person that referred you but instead sell yourself along with your services. As accountants, we are often […]

Whenever the term ‘self promotion’ is mentioned we tend to think of someone with a megaphone announcing to the world just how good he or she is. Self promotion does not need to be so blatant – subtlety is really the order of the day here. Your Confidence IS Your Message If you are nervous […]

Establishing your web site is merely the beginning of your e-marketing project — you need visitors and to achieve visitors you will need to promote the site. As search engine listings are not likely to produce clients, it’s prudent to explore other more basic and inexpensive offline methods of promoting your web address. Here are […]

A "no-cost" way to promote your freelance accounting/bookkeeping business (except for a little postage, anyway)? – I want to see that. This technique is particularly powerful when you’re opening your new service. Press Releases Press releases offer an opportunity to promote your business and you as a local accounting and bookkeeping expert. Once people begin […]

In the course of business we’ve all heard of the networking groups who meet on a regular basis with the sole objective of referring business to each other. Rather than hope that they will have a vacancy for an accounting service member at some stage in the not too distant future, give some consideration to […]

In this article, you will learn an incredibly effective marketing strategy for growing your accounting and bookkeeping business. In creating an accounting and bookkeeping service, there are steps that work every time in marketing. For the best way, see: The best way to market an accounting and bookkeeping service Another approach in creating your own […]

“It’s who you know” takes on new meaning in today’s frenzied business climate. We all appreciate the value of networking, especially as it becomes harder to find the time and energy to develop the relationships that can boost our accounting practice. And as we grow more dependent on the technologies that help us do bookkeeping […]

This article discusses one of the top places to market and sell your accounting and bookkeeping services. The Chamber of Commerce, leads groups, and networking events, are all great places to get in front of other business professionals make yourself known. How about a power breakfast? I’m not talking about those dry-crunchy-barley breakfasts either. I’m […]

Time is Money, and Networking is More Money Some might think that time spent networking would be better spent doing something more productive, something more profitable. But when you dedicate just a little bit of time every week to making and maintaining business associations, you’re banking your efforts and will be amazed how much interest […]

In this article, you will learn different marketing stategies for startup and existing accounting and bookkeeping services, with a final review and links to other articles on the best technique- word of mouth. No business will be successful, with any product or service, without some form of marketing. Regardless of what those get-rich-quick schemers say, […]

There’s an old adage in marketing and advertising which encourages one to promote the “benefits and not the features” of a product. Without doubt this golden rule has application in marketing all services and products – accounting services included. Tell Clients the Benefits They Will Gain From Paying For Your Service When you are talking […]

Getting Started Often when getting your Accounting and Bookkeeping business started, marketing is the toughest part. You know about the Accounting process and have all of the skills that you need to do the work, but how do you convince others? For many of us with Accounting skills, we just don’t know where to get […]