Creating Customer Demand


boss-materialOffering a good service doesn’t guarantee that clients are going to come running.  It’s important that you ensure demand for your services.  But how do you do that?

In a recent article, author and entrepreneur Kiras Kittaneh shares “5 Strategies for Generating Consumer Demand.”  He explains, “Industry professionals recognize that before, during and after you introduce a new product, there is a lot of legwork to be done to pique consumers’ curiosity and get them interested.”

Here we share three of his five tips:

1. Produce stellar content.  All the content your practice generates speaks of your professionalism.  Your ability to demonstrate your expertise, competence, and good will in all promotional materials will draw clients to you.  But in order for prospective clients to access this information, you need to know where your target demographic goes for information.  This will require market research as you determine what social media platforms to focus on.

2. Feature customers’ reviews. Testimonials go a long way in creating a lasting impression on prospective clients.  They are memorable, versatile, reusable, and give you a competitive edge, not to mention that they build your credibility.  Be sure to post them to your website, run them in your newsletter, and feature them in some of your promotional material.

3. Give new customers a deal. You can create customer demand by offering new clients a discount.  Most like the idea of a trial period during which you demonstrate your expertise.  But ensure the terms of this discount are well defined.  Firas warns, “Make sure you’re clear that the deal is a one-time offer, because you don’t want customers to be discouraged when they decide to shop with you again and find your products priced differently.”

It’s important that you do all you can to put your practice on top.  Generating client demand is the first step to building your client roster and, in turn, longevity for your business.

Market Those Skills

Unfortunately some financial professionals struggle—not because they cannot perform the required tasks—because promoting their business and securing clients is somewhat intimidating.

In order for your practice to thrive, you must break through that barrier, learning and using effective marketing strategies to target those small businesses owners most likely to retain their services.  But how do you do that?

The Universal Practice Builder Program is designed to help financial professionals learn the art and science of getting and keeping clients.  This online program will teach you 12-proven marketing techniques that will help you secure 15 to 25 qualified leads per month.  Not only that, but you will hone your presentation skills and be trained in organizing valuable seminars through which you can retain even more clients.  You’ll also have 3 months of free master coaching where UAC professionals will help you set and achieve your business goals.

Call Universal at 1-877-833-7909 to enroll in this program now, and ensure the likelihood of your practice’s success!


Kittaneh, Firas.  “5 Strategies for Generating Consumer Demand.” 24 January 2014

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