Even though you receive many products and services as part of the Master Coaching Program, the greatest value you receive comes from your personal contribution to the program. Your efforts will compound and multiply what we provide.
To enjoy optimal success, you must do more than just attend your coaching sessions. You must take the skills, principles and strategies you learn, apply them, and cash them in. Acting on what you learn will get you consistent and continual results, enabling you to build and sustain your marketing machine, long after you complete the Master Coaching program. From this effort you will gain the most valuable skill in today’s marketplace: the ability to secure your own clients at will. In fact, when it comes to results, what you contribute is much more important than what you receive from us.
This is the concept of Xn. We are the X, and you are the n. We are the constant, because we provide a consistent process that we know will work from one Master Coaching student to the next. You are the n, or the exponent, because your efforts don’t just add to what we do, but they make the Master Coaching program exponentially more powerful. If you remember your math lessons, the exponent determines MAGNITUDE. The more you contribute, the more your effort will come back to you in greater magnitudes of success. When the exponent is 0 (if you do nothing), even our best efforts of to coach you will get you no results.
After conducting hundreds of Master Coaching programs, we have observed many different students and found a consistent correlation for success. Here are the things that successful students have had in common.
- An open mind.
- A willing heart:
− to make and keep commitments.
− to be comfortable being uncomfortable, ever expanding their comfort zone.
− to stand up and speak out.
− to explore the needs of potential clients.
− to ask for appointments.
− to ask for money.
− to work through resistance.
More specifically they have:
- Kept their coaching appointments.
- Completed their assignments on time.
- Joined and actively worked a Chamber of Commerce or other networking groups.
- Established several key natural relationships/strategic partnerships.
- Spoke to several people every week to introduce themselves and set appointments.
- Worked through resistance from potential clients with their “can do” attitude.
- Followed up with each prospect as if it represented a $30,000 opportunity.
- Demonstrated their value using the presentation outline introduced in the UPB.
- Asked for the money and expected to get paid for their valuable work.
- Used the flat fee pricing strategy and arranged for automatic payment.
These are the things you will do to succeed. Many of them may not sound comfortable to you now. You may even doubt that you can do them at this point. That is why the coaching process is so important. You will become proficient in all these areas only if you make a continual effort and work the coaching process to build your skill and confidence in each area. We’ll start where you are most comfortable and expand from there. If you are open to learning and growth, you are in for an exciting process.
