As GrowCon 2026 approaches, accounting firm owners are facing a critical question: how do you scale and transform your practice in a rapidly evolving industry? One presenter poised to answer that question is Orumé Ageyegbe Hays.
Hays brings a wealth of experience, having served as Chair of the AICPA PCPS Executive Committee, where she worked closely with CPAs and accountants striving to transform their firms. Her insights are rooted in real-world practice and strategic leadership, making her session a must-attend for owners seeking sustainable growth.
Transforming Firms Through Strategy, Talent, and Technology
At GrowCon 2026, Hays will present “Strategy, Talent, Tech: Transforming Your Firm.” The session is designed to help firm owners move beyond incremental improvements and embrace comprehensive, actionable strategies for scaling their practices.
She emphasizes that the modern accounting environment demands a transformative mindset. With a shrinking CPA pipeline and increasing client expectations for strategic advice, firms cannot rely solely on traditional growth approaches.
Key Takeaways for Firm Owners
Attendees can expect Hays to provide practical frameworks that address three critical pillars of growth:
- Strategy – Identifying key indicators that signal the need for business transformation and rethinking firm operations to maximize efficiency and impact
- Talent – Attracting, retaining, and developing top talent to ensure your team can support sustainable growth
- Technology – Strategically integrating AI and other emerging tools to enhance service delivery and streamline processes
By combining these elements, Hays offers a roadmap for firms to scale in a way that is both sustainable and forward-looking.
Embracing Challenges as Opportunities
Hays acknowledges the significant challenges facing the accounting profession but also highlights the tremendous opportunities for growth for firms willing to embrace change. Her session encourages owners to think strategically about capacity, talent utilization, and technology adoption—all while maintaining high client value.
She also invites attendees to bring their own questions and share successes, creating an interactive environment that fosters learning and real-world application.
Why This Session Matters
For firm owners ready to evolve their practices, Hays’ insights are especially relevant. Transformative change is no longer optional—it’s essential to thrive in today’s competitive market. By attending, firm owners will gain the knowledge and confidence to make strategic decisions that drive both growth and efficiency.
Reserve Your Seat at GrowCon 2026
If you’re ready to scale your firm, optimize talent, and leverage technology for sustainable growth, GrowCon 2026 is the place to be.
Learn directly from experts like Orumé Ageyegbe Hays and gain actionable strategies to transform your accounting practice.
Reserve your ticket today and take the next step toward building a more strategic, scalable, and successful firm.
