As GrowCon 2026 approaches, accounting and bookkeeping firm owners are being challenged to rethink one of the most deeply held assumptions about growth: that scaling requires adding more people.
That’s exactly the belief Sharrin Fuller is set to challenge.
A seasoned entrepreneur, business strategist, and founder of Glass Wallet Ventures, Fuller has built and sold multiple seven-figure businesses. She is also the author of Three Days a Week: The Messy Truth of Burnout, Bad Decisions, and Building Again (Until It Worked), where she shares a candid look at what it really takes to grow a business sustainably.
Rethinking What It Means to Scale
At GrowCon 2026, Fuller will present “Scaling Down to Scale Up: Why Fewer People and Smarter Systems Make a Stronger Firm.”
Her message directly challenges a common growth strategy in the accounting profession: hiring more people to handle increasing demand.
Instead, Fuller argues that more headcount often creates more complexity—leading to inefficiencies, higher costs, and increased stress for firm owners.
Her now well-known philosophy captures this idea succinctly: sometimes growth comes from subtraction, not addition.
From Experience to Strategy
Fuller’s perspective is grounded in real-world experience. Like many firm owners, she went through a phase where hiring felt like the only path forward—only to discover that it introduced new challenges rather than solving existing ones.
Through that journey, she developed a different approach:
- Simplifying team structures
- Building stronger, more efficient systems
- Leveraging technology intentionally
The result? Firms that are not only more profitable, but also easier to manage and less dependent on constant oversight.
A Timely Message for Today’s Firms
Fuller’s insights are particularly relevant in today’s environment, where accounting firms are facing:
- Ongoing hiring challenges
- Rising labor costs
- Increased risk of burnout
Her session will help attendees better understand when to hire, when to automate, and how to design a firm that can grow without becoming unmanageable.
For firm owners feeling stretched thin, this offers a practical path forward.
Beyond the Session: The Power of Conversation
One of the aspects Fuller is most looking forward to at GrowCon is the opportunity for real, honest conversations with other firm owners.
She values the moments outside the presentation room—the hallway discussions, follow-up questions, and unexpected insights that often lead to meaningful change.
That collaborative, growth-focused environment is a hallmark of GrowCon and a key reason why so many attendees return year after year.
A Call to Think Differently
Fuller encourages attendees to come ready to challenge their assumptions.
Growth doesn’t always require doing more. In many cases, it requires doing things differently—simplifying, refining, and focusing on what truly drives results.
For firm owners ready to step back and rethink their approach, her session offers both perspective and practical guidance.
Reserve Your Seat at GrowCon 2026
If you’re ready to build a firm that’s not just bigger—but more efficient, more profitable, and easier to run—GrowCon 2026 is an opportunity you won’t want to miss.
Learn from experienced leaders like Sharrin Fuller and discover how to scale smarter, not harder.
Reserve your ticket today and take the next step toward building a more sustainable, more successful accounting practice.
