One of the most anticipated voices at GrowCon25 is longtime firm owner Michelle Mitchell, who brings decades of hands-on experience—and hard-earned lessons—to the stage. Her session is tailor-made for solo firm owners and small practice leaders who feel stuck in the cycle of doing it all.
Michelle knows the feeling because she lived it. And now she’s on a mission to show others how to break free.
What Michelle’s Bringing to GrowCon25
“I am one of you,” Michelle says when asked what excites her about speaking at GrowCon. “No one taught me how to effectively hire and delegate so I could grow my business. I learned the hard way—but I want to help other accountants and bookkeepers avoid the same mistakes.”
She’s especially eager to connect with a new community of peers—and to walk away with fresh ideas she can bring back to her own practice.
Inside the Session: “Boldly Step Away”
In her session titled “Boldly Step Away: Courageous Delegation Strategies to Grow Your Business,” Michelle gets real about what it takes to grow a practice that doesn’t rely solely on the owner’s time and energy.
“I wasn’t properly equipped to grow,” she admits. “At first, I failed at hiring because I was trying to find another version of me. What I realized is, I needed to find people who were a culture fit first.”
Michelle will walk attendees through a framework for effective delegation—with practical strategies for hiring, building trust, and getting out of your own way so your firm can thrive without you.
Why This Message Matters Now
In 2020, Michelle had an epiphany—one that came with serious consequences. Though she doesn’t share the details just yet, she reveals: “I realized that if I couldn’t work, my business would close. I was the only one keeping it alive.”
For many firm owners, that reality will hit close to home. Michelle’s message is clear: you don’t have to live like that. With the right mindset and team, your business can succeed without you in the middle of every process.
“I want attendees to believe it’s possible. That they too can boldly step away—for any reason—and their business can still run.”
A Final Message for Attendees
“I’m excited to meet you!” Michelle says “I want every accountant and bookkeeper to have the life they truly desire. I was afraid to let go of control—but once I did, my business grew by leaps and bounds. I’m no longer the bottleneck, and I fully trust my team.”
Whether you’re overwhelmed, overworked, or just ready for your firm to grow beyond your capacity, Michelle’s session is a can’t-miss experience at GrowCon25.
