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How Volunteer Work Can Strengthen Your Business

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A woman pointing her finger.Regardless of whether your accounting practice is a well-established business, a fledgling venture, or a dream in your head, volunteering can benefit the lives of countless individuals and the future success of your accounting firm.You may be amazed at how much you actually receive when you give. Executive Director of People Helping People Kayleen Simmons is quoted in Connect magazine as saying, “It makes volunteers better managers, bosses, people. As a volunteer, you end up being in a better place than you were beforehand.” Not only that, but it can give you a profound sense of purpose and make your work more meaningful overall.Here are 6 ways volunteering can benefit your business:

1. A Great Sense of SatisfactionAccounting is a valuable service, and when you provide that service pro bono, whether it be for a non-profit business or a community organization, you’re enriching the success of another business while enjoying great satisfaction of your own.2. The Ability to Increase ContactsAs you get out and interact with other professionals you’ll meet more people and will widen your professional network. And word will get out that you are a small business owner who is interested in building the community and doing good. That will only work in your best interest.3. Potential for Increased ClienteleWhile you may not get paid for your volunteer work, in the process of volunteering you’ll meet potential clients-other professionals and associates who may think of you the next time they need an accountant.4. The Opportunity to Work with All Types of IndividualsIt takes all kinds, right? A crucial element of gaining experience is working with different personality types. A good business owner is flexible and can adjust their approach depending on the person with whom they’re interacting. As you volunteer you’ll be exposed to various individuals who will give you valuable experience navigating professional relationships.5. Recognition and PublicityVolunteer work is an altruistic endeavor and we don’t want to demean it by focusing too much on the monetary benefits you will enjoy. But the truth is volunteer work will only bring good publicity to your business. If there’s any press to be had, it will be good press which means free marketing for your practice.6. The Opportunity to Give BackYou’ve enjoyed a certain amount of success from those clients who live in your community. Volunteering is a great way to demonstrate your gratitude and to give back.

If ever there was a win-win professional approach, it is volunteerism. We could list hundreds of benefits, but the one true reason to give your time is the way it will make you feel. There’s nothing that can beat that.ReferencesGerson, Vicki. “Benefits of Volunteering.” NFIB: The Voice of Small Business.O’Farrell, Jill. “Share Your Skills: Help Yourself While Helping Others Through Volunteer Work.” Connect. July 2007: 43-45.

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