Improving Your Pitch

Getting Clients on Your Roster

A businessman seals the deal with a handshake.So you’re meeting with a potential client in order to explain exactly why your accounting services are the best, to convince them that working with you will make their business more profitable. How do you ensure the meeting will go well? Here are six tips you should consider:

1. Know ThyselfHow do you measure up to the competition? You should be able to explain why your services exceed that of your competitors. Consider these things before you even meet with a client so that you are ready to articulate the benefits of your services.2. Be casual, not cannedAll small business owners, including accountants, should have a sales pitch ready to deliver. The key is in making it sound casual, genuine, and spontaneous. A canned sales pitch turns clients off and may cause them to think they’re one of many potential clients on a sales pitch assembly line. Think of ways you can alter the pitch and make it unique for this particular client.3. Think of the clientBefore meeting with a potential client you should do a little homework to determine what they do and how your services could accommodate their needs. When a client feels you appreciate their needs and are aware of the unique nature of their business they will be more likely to enlist your help.4. Listen to the clientThe biggest mistake you could make in this crucial meeting with a potential client is to blather on and on about yourself without giving the client a second-thought. You’d be surprised at how well a client can articulate their own accounting needs, enabling you to alter your approach in order to respond to their specific requirements and concerns.5. Give them a dealEveryone likes a deal; rewarding potential clients for listening to your pitch by offering a discount can increase your chances of retaining their business.6. Exhibit confidenceMost importantly, you need to exhibit confidence (not arrogance). A potential client won’t enlist your services if they suspect that you’re uncertain of your own abilities. Confidence breeds confidence and a potential client will feel much more comfortable with you if they recognize your self-assurance.

Look to Universal for More Marketing Help

We understand that accountants are good with numbers but often not so good with sales. At Universal Accounting Center we want to help you better market your services in order to improve the profitability of your business. We have two programs that will help.

The Professional Bookkeeper ProgramProfessional Bookkeeper Program LogoIf you’re looking for ways to increase your confidence while offering clients exemplary and unique services, then you should enroll in the Professional Bookkeeper Program. Over 85% of the opportunities in the accounting field are within small businesses; when you have small business accounting expertise you can focus on this niche market and have confidence that you offer business owners unique and beneficial services.At Universal Accounting, we understand the needs of the small business like nobody else. We’ve helped people like you advance their career in small business accounting for over 25 years. The Professional Bookkeeper Program is designed specifically to address the needs of small businesses, and Universal Accounting Center’s small business accounting course is the most complete of anything else offered today. And depending on your schedule and situation, it will only take you 60 hours to complete. Imagine earning a professional designation in less than one month! That will definitely improve your sales pitch.

UAC Can Also Help You Get Clients

UAC has developed a turn-key marketing solution which will enable you to grow your business with our proven system. You could work for years on a marketing plan, hitting and missing, only to find your business growing at a snail’s pace. Imagine learning which marketing strategies work in just 48 hours!

The Universal Practice Builder WorkshopUniversal Practice Builder Workshop LogoThe Universal Practice Builder is a 2-day workshop designed to teach you the art and science of getting clients. Top your Professional Bookkeeper Designation off with this guaranteed program where you’ll walk away with over 12 marketing strategies that you can implement immediately. You’ll also be able to increase your annual billings by $30,000 in just 12 months!If you enroll today, you can purchase both programs for one low price. In a matter of months you could grow your business in ways you’ve only imagined. Don’t wait. Order now!