Invest in Yourself!


Businessman in officeAs a small-business owner, you are the greatest asset to your company, which also means that enhancing your professional development is the best investment you can ever make.  Author and entrepreneur Jeff Olson agrees, and in a recent article explains that “The Smartest Long-Term Investment is You.”

He begins by quoting Lincoln who once said, “Give me six hours to chop down a tree, and I will spend the first four hours sharpening the axe.”  In this, Lincoln demonstrates how enhancing one’s tools can actually be more important than performing actual tasks.  The problem is, if you’re like many professionals, the idea of taking a time-out to rejuvenate yourself may seem a little self-indulgent.  Aren’t you too busy chopping down trees, for heaven’s sake?  Unfortunately, too much tree-chopping and not enough axe-sharpening makes your work less effective and eventually, inadequate.

Olson suggests you spend just as much time sharpening as you do chopping.  He explains, “Read just one chapter of an information-rich, inspiring book every day. Listen to 15 minutes of a life-transforming audio. Take a course or seminar every few months. Most of your life — 99.9 percent– is made up of things you do on automatic pilot. It’s essential that you take charge of your automatic pilot’s training and never stop investing in yourself.”

He suggests other ways to invest in yourself as well, of which you’ll find that many of them won’t even require much time or money to achieve.

  • Study professional books and magazines.
  • Learn from friends, mentors, and colleagues.
  • Attend professional seminars.
  • Complete professional development programs.
  • Advance your education and training.

Steven Covey, in his book 7 Habits of Highly Effective People, calls this habit “sharpening the saw.”  Covey explains that this requires you have “a balanced program for self-renewal in the four areas of your life: physical, social/emotional, mental, and spiritual.”  We suggest you reflect on your own life to see how you can enhance all these key faucets.

Master Proven Marketing Techniques

One way to sharpen your axe is to learn how to better market your services and secure new clients.  Our Universal Practice Builder (UPB) program will enable you attract and retain more clients so that you can build a more lucrative practice.  Here’s just a sampling of what you will gain from enrolling in this phenomenal program:

  • A guarantee of $30,000 in new annualized billings in only 12 months
  • The skills to become a Profit Expert for each of your clients
  • 12 marketing strategies that you can implement immediately
  • A process which can produce 15 to 25 qualified leads per month
  • 3 months of coaching via telephone and Internet
  • Training to use QuickBooks to attract more clients
  • Access to a plan proven to help retain clients
  • 5 business assessments
  • A customized business website
  • An iron-clad guarantee

Mastering proven marketing techniques is a great personal investment!  Allow us to show you how.  Call 1-877-833-7908 today to enroll in the Universal Practice Builder Program.


Olson, Jeff.  “The Smartest Long-Term Investment is You.” 13 May 2014

“The 7 Habits of Highly Effective People, Habit 7: Sharpen the Saw.”

Table of Contents


Featured Articles

5 Small Business Do's and Don'ts _ (1)

Do’s and Don’ts of Small Business

5 Small Business Do’s and Don’ts : A Marketing Tool you can pass on to current and potential customers Note: We’re all about driving business into your doors. The following article is a marketing piece

Read More »

Recommended Reads

Tax Preparation Course

About How it works Testimonials Course Details Coaches Curriculum FAQs Apply Today More than just a Tax Preparation Course We focus on hitting your income & career goals. If you are like our students, you

Read More »

Professional Bookkeeper Certification Course

Get The Skills To Be A Bookkeeping & Accounting Professional     What is our Professional Bookkeeper™ Certification?   Many professions use designations and certifications to identify their areas of expertise. It recognizes individuals as

Read More »

Become An Enrolled Agent, EA

Become An Enrolled Agent, EA An enrolled agent is a tax practitioner who is licensed with the Internal Revenue Service to represent clients before the IRS. An enrolled agent is the highest credential awarded by

Read More »
QuickBooks Specialist Certification.jpg

QuickBooks Certification

Get the Skills to Be a QuickBooks Specialist QuickBooks Specialist™ Certification The Professional Bookkeeper’s Guide to QuickBooks is designed to teach anybody how to use QuickBooks. Whether or not you consider yourself a bookkeeping professional,

Read More »

Accountant Certification Programs

Get Certified in Accounting, Bookkeeping, Tax Prep, QuickBooks etc. Enhance & Grow Your Business Knowledge in as little as 4 Weeks with Our Accountant Certification Programs From employers to clients, everyone likes a financial professional

Read More »