If necessity is the mother of invention, successful momtrepreneurs demonstrate that they are expert at finding the necessities of parenting, thus turning them into profitable inventions that appeal to a large target market. In a recent Entrepreneur.com article, author Jennifer Merritt spotlights three mom inventors who seem to have one thing in common: the innate ability to identify common parenting needs that they then satisfy with their useful inventions.
For example, Christine Moss couldn’t believe that no one had yet invented a snack dispenser that prevented spills and messes. She then created the Snack-Trap—a spill-proof snack cup that is currently being sold through popular retailers like BuyBuy Baby and Toys ‘R’ Us for five dollars each; last year her revenues totaled nearly $2 million.
But what can entrepreneurs learn from these mom inventors? We think there’s a big lesson in recognizing prospective clients’ needs, and then being able to market those solutions in such a way that they realize just how badly they need those products and/or services.
Mom inventors were so inspired because they were one and the same with their prospective consumers. They recognized their greatest wants and needs because they were parenting in the trenches. How well do you recognize your clients’ wants and needs?
A Day in the Life of Your Client
Probably the best way to truly understand what small business owners face, day in and day out, is to spend a day shadowing a client. This will only work if your client is also willing to share their greatest concerns as they move through one business day. You might be surprised at how often they fret over financial worries that you, a contract accountant, could alleviate and, quite possibly, completely resolve.
You become the best accountant/bookkeeper possible when you can empathize with your current and prospective clients, joining them in the financial trenches they work from every day. You’ll see just how valuable your services are. Instead of producing spill-free snack cups, you’re in the business of providing clients with financial peace of mind, a service that, when marketed correctly, will be viewed as one of the most valuable commodities around.
Let Universal help you become the premier accountant in your area by better understanding your prospective clients. In doing so, you’ll build a reputable practice that attracts quality clients like a magnet.
The Professional Bookkeeper Program
Over 30 years ago Universal Accounting Center (UAC) recognized a need. Small businesses were failing as the result of poor financial management. And the majority of accountants were not trained to respond to their unique needs. In creating the Professional Bookkeeper (PB) Program, UAC designed a course that trains students in the day-to-day tasks required by small business. The PB program not only produces small-business accountants, but Profit Experts who enable the small-business owner to make more informed and lucrative business decisions.
When you enroll in the Professional Bookkeeper Program you have access to the following:
- Flexible training you complete on your own time and at your own pace
- Rich and engaging training DVDs you can view again and again
- Hands-on instruction through which you gain much-needed experience
- Training in building and marketing your new practice
- 6 months of valuable follow-up support
- The opportunity to earn professional certification
- Our iron-clad risk-free guarantee
The Universal Practice Builder (UPB) Program
But in order for clients to learn just how valuable your services are, they need to learn about them through your marketing efforts. The Universal Practice Builder Workshop is designed to train you how to promote your practice in order to experience significant growth and profitability. Imagine all that you could learn from our experience training thousands of individuals like you!
This program offers the following:
- $30,000 in new annualized billings in only 12 months
- Tactical goal planning and setting
- The generation of 15 to 25 qualified leads per month
- Phone marketing instruction and training
- Training in the benefits of newsletters and websites
- 12 proven marketing strategies
- Financing options
Built a stellar practice by enrolling in these two programs today! They’ll teach you not only how to understand your clients’ unique needs, but how to satisfy them. Call 1-877-833-7909 begin_of_the_skype_highlighting 1-877-833-7909 end_of_the_skype_highlighting today to become the premier contract accountant in your area!
Please let us know what you think in our comments section!
Merritt, Jennifer. “Lessons Learned from Mom Inventors.” 6 May 2011 Entrepreneur.com