Start an Accounting Business: A Comprehensive Checklist to Launch Your Own Accounting Practice And Starting Your Accounting Business Successfully


Checklist to Start an Accounting Business

  • Define your niche and target market.
  • Choose a suitable business structure (e.g., sole proprietorship, LLC, partnership).
  • Acquire necessary certifications and licenses.
  • Invest in accounting software and technology.
  • Develop a business plan outlining goals, revenue model, and marketing strategies.
  • Secure funding or capital if needed.
  • Set up a professional office or remote workspace.
  • Build a client base through networking and marketing efforts.
  • Establish strong relationships with professionals in related fields.
  • Comply with legal and regulatory requirements.
  • Implement efficient financial and operational processes.
  • Provide excellent client service to foster trust and credibility.
  • Continuously invest in professional development and staying updated on industry trends.

The Demand for Accounting Businesses

Have you ever wondered why accounting businesses are always in demand? Well, numbers don’t lie—every small business, no matter the size, requires the expertise of a skilled accountant or a certified public accountant (CPA) firm. With the increasing complexity of tax laws, financial planning, and the essential need for accurate payroll management, there’s no better time to start a new accounting business and become a trusted resource in this lucrative field.

Why Start Your Own Accounting Firm?

Sure, you could work for an existing firm, but the freedom and financial rewards of running your own new accounting business are incomparable. Who wouldn’t want to be their own boss, set their own hours, and reap all the profits? As you embark on this journey, you’ll have the opportunity to provide essential accounting services to business owners, build a roster of new clients, and create your own office space that reflects your vision and values. It’s a chance to become a trusted resource in the field of accounting and a pathway to achieving your entrepreneurial dreams.

Preparing the Groundwork For a New Business

Preparing the groundwork for your accounting firm is a pivotal step in the journey of establishing a successful practice. It involves several key actions that set the stage for your business’s future growth and stability.

Research On Running An Accounting Firm 

You wouldn’t venture into the wilderness without a map, would you? Similarly, starting a successful accounting practice, whether it’s tax preparation or launching a CPA firm, requires careful planning. Detailed market research is crucial. Who are your competitors in your chosen type of accounting service? What’s your target audience in starting a business? These are some of the critical questions that demand answers as you embark on the path to creating a thriving home-based business, complete with a home office. Ensuring that you’ve done your homework is the first step to building a successful accounting practice.

Skills and Qualifications Required To Start An Accounting Firm

In the accounting industry, credentials matter. These not only add to your credibility but also play a pivotal role in attracting clients, especially small business owners, who often rely on word of mouth referrals. 

Universal Accounting Center offers online video training programs for bookkeeping, tax preparation and advisory services that are self-paced and taught by industry veterans. Your years of accounting experience, coupled with the right qualifications, can set you apart in the competitive world of accounting, establishing trust and paving the way for a thriving accounting practice.

Business Plan For Attracting Prospective Clients

A well-crafted business plan for an accounting firm serves as your roadmap to success. It encompasses essential elements such as clear and measurable business goals, outlining the services you’ll offer, and defining your revenue model. Your plan should also incorporate marketing strategies to attract and retain clients effectively. 

Universal Accounting Center’s training programs don’t just teach you how to keep books or file tax returns. The courses are designed to give you everything you need to start your own business, including coaches who can help you draw up a business plan and market your services. With this blueprint in hand, you’ll have a structured framework to navigate the competitive landscape of the accounting industry, ensuring that your firm is well-prepared and poised for growth while remaining adaptable to changing market conditions.

Legal Requirements For Accounting Practice

Business Structure

The decision between operating as a sole proprietor or forming an LLC is a crucial one, as it significantly impacts various aspects of your business. As a sole proprietor, you’ll have simplicity in structure, but you’ll also assume full personal liability for business debts and obligations. On the other hand, forming an LLC offers limited liability protection, separating your personal assets from your business, which can safeguard your personal finances. 

Additionally, the choice will affect your tax obligations, with sole proprietors reporting business income on their individual tax returns, while LLCs can choose how they want to be taxed, potentially leading to tax advantages. Ultimately, the choice should align with your business goals, risk tolerance, and long-term vision.

Licenses and Permits Required For Providing Accounting Services

Don’t underestimate the legalities. Licenses and permits may seem like red tape, but they are crucial for operating your new firm legitimately. Obtaining the necessary business licenses not only assures your prospective clients that you are a legitimate and credible service provider but also ensures compliance with local regulations. Additionally, they can be a prerequisite for securing business insurance, which is vital for offering assurance services to clients. As you aim to grow your firm and expand the range of services you want to provide, navigating these legal requirements, especially for small firms or new firms, is a foundational step in building a strong and reputable presence in the accounting industry.

Financial Planning For Your Accounting Business

Funding In The Accounting Niche

Will you bootstrap or seek external funding? Both approaches have their pros and cons. Bootstrapping (meaning you pay for business expenses out of your own pocket) offers independence but may limit your initial level of service, while seeking external funding can provide resources for growth but may involve relinquishing some control. When selecting an accounting business model, don’t let financial considerations overshadow other critical aspects of starting a business. Make sure you’re aligned with your long-term goals and the type of service you want to provide, especially in the competitive landscape of accounting, where both small and large firms coexist.

Budgeting and Forecasting

No business ever succeeded without robust financial planning. Budgets and financial forecasts are your financial GPS, guiding you through the intricate aspects of starting a business, whether it’s in general business or within the specialized realm of accounting services you plan on providing. This holds true whether you’re launching a small business or aspiring to compete with large accounting firms. Adequate financial planning is the bedrock upon which your accounting operations and business success will thrive.

Setting Up Shop


The decision between a physical office or a remote setup for your new CPA practice or small accounting business hinges on several factors. Consider your target clients, the specific accounting niche you intend to serve, and whether you plan to hire employees. While a physical office may provide a professional setting for client meetings and lend credibility, a remote setup offers flexibility and cost savings. Public accounting and business entity structure also play a role in this choice, as each comes with unique requirements and considerations. Ultimately, selecting the right work environment is a critical step when opening a business in the accounting field.


From accounting software to CRMs, choosing the right technology can make or break your workflow, especially when you work from home. The right tools streamline business transactions, enhance financial services, and start building a strong foundation for your accounting practice. Carefully selecting technology helps make sure that your operations run smoothly and efficiently, ultimately contributing to your success in the competitive accounting industry.


Acquiring and retaining top talent is pivotal. It’s undeniably challenging especially given the talent drought the industry is facingyet essential for the growth and success of your venture. To build a robust team, you must know where to look and what to seek in potential hires. Utilize a mix of recruitment channels like job boards, professional networks, and referrals to attract a diverse pool of accounting professionals. While evaluating candidates, prioritize not only their technical skills and experience but also their alignment with your firm’s values and mission. 

Seek individuals who resonate with the ethics and goals of your accounting practice, fostering a positive cultural fit that underpins your business’s growth. Moreover, consider soft skills such as communication, adaptability, and problem-solving, as they are vital in the ever-evolving landscape of the accounting industry and can significantly contribute to your firm’s long-term success.

Marketing and Branding

Creating a memorable brand identity for your accounting business will set you apart from the competition. There are several key elements to consider when creating a memorable brand identity for your accounting business:

  1. Define your unique value proposition: Determine what sets your accounting business apart from the competition. Is it your expertise in a specific industry? Your personalized approach to client relationships? Your commitment to ethical accounting practices? Clearly articulate these unique qualities and highlight them in your brand identity.

  2. Develop a strong brand message: Craft a clear and compelling message that communicates the value your accounting business provides to clients. This message should resonate with your target audience and differentiate your business from others in the industry. Incorporate this message into your logo, website, marketing materials, and all communications.

  3. Design a distinctive logo: Your logo is a visual representation of your brand and should be memorable and distinctive. Consider incorporating symbols or imagery that represent financial stability, trust, or expertise. Choose colors, fonts, and design elements that align with your brand message and appeal to your target audience.

  4. Use consistent branding across all touchpoints: Consistency is key in establishing a memorable brand identity. Ensure that your branding is consistent across all platforms, including your website, social media profiles, business cards, letterheads, and any advertising or promotional materials.

    By focusing on these key elements, you can create a memorable brand identity for your accounting business that sets you apart from the competition and resonates with your target audience. 

Online Presence Helps Makes Sure Your New Business Stands Out

A social media presence is no longer optional—it’s essential.

  1. Build relationships and provide excellent service: Your brand identity is not just about visual elements; it should also reflect the experience and service you provide to clients. Focus on building strong relationships with your clients, delivering excellent service, and exceeding their expectations. 

  2. Utilize social media and content marketing: Leverage social media platforms and content marketing to build your brand identity and showcase your expertise. Share valuable insights, industry news, and helpful resources that position your accounting business as a trusted authority. Engage with your audience, respond to questions, and nurture relationships through regular and thoughtful social media interactions.

  3. 3. Seek opportunities for brand exposure: Look for opportunities to showcase your brand and expertise beyond traditional advertising. Offer to speak at industry conferences or community events, contribute articles or guest blog posts to relevant publications, and participate in professional organizations. These activities will enhance your brand visibility and contribute to your credibility and reputation in the accounting industry.

Lead Generation To Attract Accounting Clients

Effective marketing in the accounting business extends beyond mere visibility; it’s about the skillful process of attracting, nurturing, and converting leads into loyal clients. It involves crafting messages that resonate with your target audience, such as businesses seeking financial expertise or individuals needing tax services, and creating engagement strategies that build trust and credibility. By understanding the unique financial needs and challenges your potential clients face, you can tailor your marketing efforts to offer solutions that genuinely matter to them.



A new accounting firm should have streamlined operations for efficiency and client satisfaction. Streamlined operations enable the firm to optimize its resources and processes, resulting in improved efficiency. By eliminating unnecessary steps and automating routine tasks, the firm can reduce time wastage and complete work faster. It also helps in cutting unnecessary costs associated with redundant processes, excessive paperwork, and manual errors. By automating tasks and utilizing technology, the firm can reduce staffing needs and decrease operational expenses.

Streamlining operations reduces the chances of errors and improves accuracy. Automating data entry and computations can minimize manual mistakes and ensure accurate financial reporting, thereby increasing trust and satisfaction among clients.

Happy clients are repeat clients—and they bring referrals.

Scaling Your Business

Ready to grow? Scaling requires as much planning and effort as starting up. 

It’s not merely a matter of expanding your client base; it involves a comprehensive strategy that addresses several key aspects. Firstly, you’ll need to evaluate your existing processes and systems to ensure they can handle increased workload and complexity. This may involve upgrading your accounting software, implementing efficient workflows, and fine-tuning your service offerings.

Moreover, as you grow, staffing becomes critical. Hiring and retaining qualified accountants, CPAs, and support staff is essential to maintain the quality of your services. Additionally, effective marketing and business development efforts are crucial to continually attract new clients.

Financial management also plays a pivotal role in scaling. Proper cash flow management, investment in technology, and monitoring of key financial metrics are vital for sustainable growth. Furthermore, building strong client relationships and providing exceptional service are essential to retain existing clients and generate referrals.

Thinking Of Starting An Accounting Business?

Starting an accounting business may indeed appear daunting, with mountains of challenges and complexities to conquer. However, with meticulous planning, unwavering dedication, and a clear vision, reaching the peak of success is entirely within your grasp. That’s especially true if you have a team of experts in your corner and certifications to back up your ability to deliver on your promises to clients. With Universal Accounting Center’s training programs, not only will you get the opportunity to certify your skills on certification exams, you’ll have one-on-one access to coaches to guide you when questions arise.

With Universal Accounting Center, you’ll be in business FOR yourself and not BY yourself. To begin your journey toward owning a successful accounting business, call 877-801-8080 to speak with our team of experts. Or, schedule a time to discuss your future as an accounting entrepreneur at this link.


  1. What is the first step in starting an accounting business?
    • Certify your ability to keep books, prepare tax returns and offer advisory services through Universal Accounting Center’s online training programs.
  2. Do I need specific licenses to start an accounting business?
    • Yes, depending on your jurisdiction and the services you offer, licenses may be required.
  3. Is a physical office necessary?
    • Not necessarily, many accounting firms operate virtually.
  4. How do I attract my first clients?
    • Networking, online marketing, and referrals are great ways to attract initial clients.
  5. What are the common challenges in this business?
    • Competition and compliance with regulations are some challenges you might face.

Call Us Today for More Information!

Table of Contents


Featured Articles

5 Small Business Do's and Don'ts _ (1)

Do’s and Don’ts of Small Business

5 Small Business Do’s and Don’ts : A Marketing Tool you can pass on to current and potential customers Note: We’re all about driving business into your doors. The following article is a marketing piece

Read More »

Recommended Reads

Tax Preparation Course

About How it works Testimonials Course Details Coaches Curriculum FAQs Apply Today More than just a Tax Preparation Course We focus on hitting your income & career goals. If you are like our students, you

Read More »

Professional Bookkeeper Certification Course

Get The Skills To Be A Bookkeeping & Accounting Professional     What is our Professional Bookkeeper™ Certification?   Many professions use designations and certifications to identify their areas of expertise. It recognizes individuals as

Read More »

Become An Enrolled Agent, EA

Become An Enrolled Agent, EA An enrolled agent is a tax practitioner who is licensed with the Internal Revenue Service to represent clients before the IRS. An enrolled agent is the highest credential awarded by

Read More »
QuickBooks Specialist Certification.jpg

QuickBooks Certification

Get the Skills to Be a QuickBooks Specialist QuickBooks Specialist™ Certification The Professional Bookkeeper’s Guide to QuickBooks is designed to teach anybody how to use QuickBooks. Whether or not you consider yourself a bookkeeping professional,

Read More »

Accountant Certification Programs

Get Certified in Accounting, Bookkeeping, Tax Prep, QuickBooks etc. Enhance & Grow Your Business Knowledge in as little as 4 Weeks with Our Accountant Certification Programs From employers to clients, everyone likes a financial professional

Read More »