Branding Your New Accounting Business On a Tight Budget

As an accountant, you know the importance of setting a budget and sticking to it. Starting your own accounting business will require a disciplined adherence to a budget, and one of the things you need to fit into that budget is branding. Your company’s brand is best described as how your customers feel when they think about your company. No matter what type of brand you’re going for, branding your company is the way you shape how those customers feel. Here are a few things to keep in mind when you’re branding your new accounting company while staying within a budget. 

First, the Name

Your new company has to have a good name that’s easy to say and remember and gives a potential customer an idea of what you’re all about. Many accounting firms just take on the names of their owners, and that’s an acceptable practice; it’s a sign of credibility in the industry and gives you some legitimacy. However, consider coming up with a different name that includes one of these keywords relating to accounting:

 

  • Accounting
  • CPA
  • Bookkeeping
  • Firm
  • Taxes

 

These words will help your online branding by helping your business rank higher on SEO, especially if you can find a way to include one or more of them in your company name. 

Create Your Logo

Your logo is an integral part of your brand. If you’ve branded correctly, seeing your logo should make your customers feel certain emotions, often without them even realizing it. Accountants usually have a professional type of logo; luckily, LogoCreator.io has a variety of templates for almost every industry, so you can make your very own logo without being too outlandish or unusual for the rest of the industry. People like to see some uniqueness, but you still want them to realize that you’re an accounting firm. 

 

Part of creating your logo is determining your company’s color scheme, another important factor that will help guide any promotional items you might have made to distribute, your website design, or even the interior of your offices. You don’t have to spend money in this step, but it is important to consider what colors you want people to associate with your company. Certain colors are also more or less associated with certain emotions; you can find out more about that here

Keep Your Marketing On Brand

Now that you have a name and a logo, you can start marketing your company. You will probably want to consider getting on at least a couple of social media platforms, and you might even consider starting a blog on various accounting topics. You have expertise that other people are looking for, and especially in this field, starting a blog can help build your reputation as an expert accountant. Blogs also give you a good amount of content to share on your social media profile, which helps drive traffic to your site. If people in your area are already used to visiting your site for valuable information, that makes them that much more likely to seek out your services too.

 

However, remember that your content and marketing should be on-brand. This means you need to find a voice and tone for your posts, one that doesn’t clash with what you want your business known for. If you need help figuring out a good voice for your branding, you can find some helpful information at Column Five Media.

 

Branding really involves getting people to feel a certain way when they hear about or see your business. It’s the face of your company, and it should be something you put some thought and effort into. Branding your accounting business on a budget isn’t difficult; it just takes some thought and planning to get right. 

 

All of this complements the process to become the premier accounting firm in your area. Contact us today to see how we can help you with your accounting business.

:Written by Kristi Horton

How to Become an Entrepreneur Without Quitting Your Day Job . . . Yet

There’s plenty of reasons why one should consider becoming an entrepreneur. For one thing, the prospect of being one’s own boss is extremely compelling, as are the flexibility to do what you wish with your time and the freedom to work wherever you want. For another, it can also be quite a grand adventure as you will undoubtedly learn countless lessons, both good and bad, as you run and grow your business (or, heaven forbid, fail at it). 

But of course, not everyone has the luxury, resources, and even courage to plunge head-on into entrepreneurship. For most people, taking baby steps and testing the waters is a lot more preferable, if only to keep a steady income from employment and other sources coming in. So if you’re not quite ready to give up your day job just yet, but also want to find out if you’re cut out for the exciting new world of business, here are some of the best tips.

Know what you want to do.

First thing’s first—before starting a business, it only makes sense to know what kind of venture you want to go into. Choosing the right business for you is, therefore, a crucial step, which is why you need to spend some time with your thinking cap on.

Many people go into business because they’re chasing a passion. While this can potentially work, the reality is, it can also be a mistake. This is because as you’re faced with the myriad responsibilities of running a business, you could invariably find yourself veering further and further from something you love; hence, extinguishing that flame and, subsequently, the motivation. 

Possibly a better way of going about it is by starting a business based on what you’re good at. For instance, perhaps you’re an accounting professional or a marketing person, or a technical writer. You can easily leverage your core skills and offer them as services because you already know the nitty-gritty. 

Start part-time.

Again, quitting your day job may not be an available option for you at the moment, but don’t let it stop you from pursuing the business you had in mind. These days, the gig economy makes it possible for just about anyone to go into business for themselves by offering their services part-time. And best of all, it’s easy enough to get started, too. There are, in fact, several online job boards where you can create a profile and connect with potential clients, which is undoubtedly a great start.

On the flip side, the part-time, gig economy works in your favor, too. For instance, running a business means that you’ll need to stay on top of your financials, which can be a challenge, if you’re not well-versed in accounting. Thankfully, you don’t need to hire someone full-time (and pay employment taxes) to take care of your accounting needs, as you can easily hire a CPA through a job site like Upwork—that is, someone who’s qualified in accounting practices and tax laws and well-versed in QuickBooks and other accounting software.

Have the right setup.

Finally, in order to really get your business off the ground, you’ll want to make sure that you have the right setup and tools to operate. This will, of course, vary. If you’re a bookkeeper or a copy editor or a coder, for example, you will undoubtedly need a good computer and maybe even a home office.

Starting a business for the first time can be daunting, but there’s really no requirement to go all out, all in. So go ahead and move at your own pace because success waits for those who move toward it.

Written by

Derek Goodman

How to Start an Accounting Business

Tips for Starting Your Own Accounting Business

Are you interested in taking your accounting experience further? Does the idea of starting your own business and working from home sound enticing? Accounting is one of the most flexible fields when it comes to working situations; it’s possible to land a position at a large accounting services corporation or an established local accounting company. It’s also possible to develop your own client list and become a one-person operation, offering professional accounting services to a select few. Universal Accounting offers a range of accounting courses designed to help you secure the accounting job you want or start an accounting business on your own.

 

While many accounting professionals find rewarding and fulfilling work as employees of established companies, many others are discovering the value of the flexibility and sense of ownership that comes with starting a business at home. Working from home may require more work than just accounting services; you will need to build a client list, manage your business expenses, and file the appropriate business and tax paperwork with the appropriate local, state, and federal agencies. Most accounting professionals who decide to work from home find these additional responsibilities to be well worth the effort.

 

Why You Should Consider Starting Your Own Accounting Practice

Modern life may be incredibly fast-paced and over-saturated with technology, but technological advancements have also made it easier than ever to stay connected with others and to do professional work remotely. Companies in various industries have started relying more heavily on telecommuting over recent years, attracting top talent from well outside their local areas by offering them the tools to do their work remotely on their own schedules. This flexibility is great for businesses and even better for individuals for several reasons:

  • Working from home enables you to more easily balance your career and personal responsibilities.
  • If you work from home managing your own business, your personal success hinges on the effort you put into your accounting practice.
  • You always have room to grow. If your accounting business really takes off, you could secure a high-paying position at a large accounting firm thanks to your experience or eventually open up your own local accounting practice and hire a few employees to handle more clients.
  • For accounting professionals with young children, working from home can offer peace of mind and save a surprising amount of money considering the cost of daycare.
  • When you manage your own accounting practice yourself from home, you have the freedom to work whenever you want, as hard as you want. You don’t need to juggle vacation time or paid time off to manage things like illness or family events; simply let your clients know when you’re available.
  • Working for yourself from home will empower you with invaluable business management experience.
  • As you grow your client list for your home accounting business, you will develop business contacts that can become friends and professional assets in the future.

Ultimately, starting your own accounting business and working from home offers you the chance to be your own boss and grow your business on your own terms.

 

Starting Your Home Accounting Practice the Right Way

One of the most common causes of small businesses failing is the owner failed to take full account of all the expenses tied to opening a business and keeping it running. Payroll, overhead, property leasing, utility bills, and countless other expenses can quickly pile up without a steady stream of customers or clients. When you open your own accounting practice out of your home, you generally don’t need to worry about many of the most common expenses most other small business owners face.

Since you’ll be working from home, you don’t need to invest in business property or lease an office. This is an option for the future if your business grows. For now, you just need a clean, quiet space to work and perhaps meet clients. Most modern accounting professionals will work almost entirely remotely, but if you plan on meeting with clients in person, make sure you have a comfortable space where you can go over the work you’ll be performing for them.

 

Prepare for Your Expenses and Tax Obligations

It costs money to open and run any business, even if you are your one and only employee. Expect to pay for a business license and the appropriate local and state licenses. You also need to prepare some type of marketing budget. Unless you already have people asking you for accounting services, you need some way of finding your first clients. Advertising locally is generally the best route for new accounting practices, and you can also offer your services to friends and family; they may not only take advantage of your services but also introduce you to new clients.

Overhead for a home accounting business can come in many other forms, including the software you need to handle client orders, a functional and reliable computer and phone system that empowers you to do timely and accurate work, and office supplies. You should also prepare to invest in a quality printer, as accounting work generally involves working with lots of different forms and documents. You can manage most of your documentation digitally, but paper copies are a necessity for many accounting projects. Finally, you also need to invest in your own professional development.

 

Complete Your Education

For your home accounting practice to succeed, you need to be able to attract and retain clients. Your qualifications as a professional accountant are crucial for not only maintaining clientele but also performing your work admirably and keeping your clientele satisfied. Whether you want to open an accounting practice out of your home as a side business for extra income or to transition to working from home as your full-time career, Universal Accounting offers a wide range of courses designed to help you get your accounting firm off the ground.

Universal Accounting can provide you with the tools to attract and retain new clients so you can start earning what you deserve for the good work you do. We offer a proven turnkey solution for building an accounting business out of your home. Call Universal Accounting today at (877) 833-7909 for more information about the accounting courses we offer and find out how we can help you start working from home as a professional accountant.

Running a successful tax business

Bill came to the world of ledgers and tax returns by an unlikely route. He majored in music, and spent time as a songwriter in Los Angeles, even landing a spot on a production team for a Stevie Wonder spin-off called Writer’s Quarters West. To help make ends meet for his young family, Bill started a small business in 1988, part time, while still keeping a foot in the music industry. But it quickly consumed all his time and energy, and he discovered that he actually enjoyed running a business, which required learning how to keep the books, which led to an MBA in finance and accounting. Eventually, Bill was hired by Universal Accounting Center in Salt Lake City to teach their unique bookkeeping and tax preparation courses to students from all over the country. He has been a lead writer and editor for Universal Accounting’s Professional Tax Preparer course. He also worked several seasons as a tax professional for H&R Block. Having worked several seasons as a tax professional for H&R Block, Bill currently runs his own thriving bookkeeping, accounting and tax preparation business.

Starting and building a successful tax business takes time and effort.

Listen as Bill Brough EA, shares his experience and some advice.

As a professional tax preparer, Bill first started with just a handful of clients one tax season. In the time it went from being a supplemental income that he was doing on weeknights and weekends to a crossroad. Yes, he took the leap and started doing taxes full-time doubling and even tripling his business each tax season year-over-year.

Bill Brough EA, owner, and founder of Bottom Line Bookkeeping & Tax. Primary contributor and content writer to the Professional Tax Preparer PTP program.

Become a Professional Tax Preparer

Start and BUILD your own successful accounting firm


A Successful Accounting Firm

When Steve Eckman started his accounting practice he had much to be proud of. Quality services helping small businesses. After working with Universal Accounting Center the practice then took off and is thriving. It is more than just accounting, bookkeeping and tax, it is helping small business owners.

After building a successful accounting practice Steve Eckman shares some thoughts about the journey and what has made the difference for him.

When reflecting on the successful tax practice Bill Brough shares some of his insights.

Listen to Bill Brough as he describes his Successful Tax Practice. Consider his likes and preferences as you start and build your practice.

Become a Profit & Growth Expert

Building Your Accounting Practice Not only must you offer quality accounting services at a fair price, you must also illustrate why you have the best people to outsource your clients accounting and bookkeeping needs. The best way to accomplish this is by distinguishing your qualified staff as the best in the area.

Certifications and designations can represent the expertise of you and/or your staff in offering specialized accounting services. It also shows your firm’s commitment to being the best in the market.

Often within the accounting community itself there is confusion between what is accounting, and what is bookkeeping. Forget the lay person and let’s have a candid discussion. What services should you offer?

Some choose to refer to bookkeeping as write-up work, it’s bookkeeping.

* Disclaimer, unfortunately there are some states where the terms accountant and accounting have been regulated such that regardless the services offered only CPA’s or degreed accountants can refer to themselves as such. This is no different than a doctor doing the work of a nurse and still referring to themselves as a doctor. If you are paid to be a nurse, and you do nursing, your a nurse.

When working with small businesses there are specific accounting credentials and or designations that represent qualified accounting services.

Professional Bookkeeper, PB
* Proficient in the day-to-day accounting procedures in small business
* Accounting, Bookkeeping, Write-up services

QuickBooks Specialist, QS
* Certified in the use of QuickBooks as a bookkeeper

Professional Tax Preparer, PTP
* Certified in the preparation of both individual and business returns

Successful Graduates

Jon Schofield has an especially interesting story. After working for years as a professional accountant for big companies and ultimately as a controller for a large corporation, he desired a change. More specially, he wanted to own and operate his own business.

Regardless of his 16 years of experience as a professional accountant, Jon realized that he didn’t have the training or knowledge to serve the small business sector, and in order for his new business venture to work, he needed to be well-versed in small business accounting. That’s when Universal Accounting’s Professional Bookkeeper Program became very appealing. Far from a get-rich-quick scheme, the principles taught in the course gave him a step-by-step process for building a profitable business. It took some work to get there, but Jon now reaps the rewards of what he describes as “the best decision I made in my career”: starting a business with the Professional Bookkeeper Program.

I sat down with Jon one day and asked him some questions. Here’s some insight into Jon’s success:

Why did you take the Professional Bookkeeper Course?

There were a number of things that Jon had become unfamiliar with in the course of his corporate career, and a number of small business accounting tasks that he didn’t even know how to do. “Even though I had had a lot of experience it was not necessarily the type of experience I needed to be a small business accountant.”

What were your goals?

“I approached it with the idea that it was certainly a good second job, and if things worked well I could make it go as a full-time career. I wanted to make it work, but in my mind I wasn’t sure if I could make it work.”

How has your life changed for the better since starting your own accounting practice?

Jon enjoys the flexible work schedule that comes with owning your own business. He also appreciates determining the work he will and will not do. He says, “I now have enough work to pay my bills so that I can be more selective and take higher paying jobs.” Jon currently makes $45 to 50 dollars per hour.

 

How Much Could You Make?

Let’s do the math. We’ll assume the low end when offering just bookkeeping services, consider a graduate who earns approximately $300 a month per client (an average amount).

20 clients X $300.00 = $6,000 per month. That’s $72,000 per year.

You Don’t Need a Degree to Start Your Own Practice

A bewildered university student once approached me. She had heard the most “off-the-wall” comment from one of my graduates. This student had told her that you didn’t have to have a university degree to start a bookkeeping service.

That piqued her interest. She explained that she was a single mother that had working on an accounting degree at a local university for more than two years. Her whole purpose for getting the degree was so that she could do books for small businesses from her home. The cost of going to school wasn’t only financially draining, but the stress and time away from her kids was starting to negatively impact her parenting. Isn’t it interesting that she was getting the degree for her family, but getting there was damaging to the family.

Furthermore, she was getting nervous. She explained that she was now a junior in the accounting program at the University, and realized that she didn’t have the foggiest idea how to set up, or maintain a set of books for a small business. And the further she went into college, the further she was getting from small business issues.

I explained to her that anyone that understands accounting can do books for small businesses on a contract basis. Probably, all she would need was a business license, and for a few dollars she could pick that up. To say she got excited is an understatement!

A few weeks later I got a letter from her, wherein she commented that she was well underway to reaching her dreams.

We have received hundreds of phone calls, letters, and emails, from past graduates about the high quality of our articles, services, and teaching materials. Read on to see what our graduates have to say about us.

Thousands of successful bookkeepers have proven that our system works! Be our next success story!

Hear Real-World Success Stories

Click on any of the names below to hear graduates of the Professional Bookkeeper Program rave about how it gave them the skills and marketing know-how to start their own successful accounting and bookkeeping services. If they can do it, so can you!

Victoria Richardson
Victoria Richardson

Scott Irvins
Scott Ivins

Rebecca The
Rebecca The

Jon Schofield
Jon Schofield

When you’re ready to start your own success story, enroll in the Professional Bookkeeper Program. In less than 60 hours you could be on your way to owning a lucrative practice with satisfied clients of your own. Don’t delay your success another day. Enroll now!