This article looks at a powerful strategy for increasing your customer loyalty and improving customer service in your accounting and bookkeeping business.
How can you keep your existing clients and win back ones you’ve lost? Become a client caretaker. Here are the four C’s of excellent client care:
Concern. Sincerely care about your clients’ complete satisfaction, and convey that caring in all your interactions with clients. Not only is this doing the right thing, it’s also doing the smart thing: After all, clients’ satisfaction and continued business can definitely impact your job security.
Consideration. In today’s bustling business environment, clients relish good, old-fashioned courtesy and genuine kindness. Even when you’re tired or stressed, act as though you were feeling energetic and cheerful. Your clients will appreciate your efforts.
Conscientiousness. Always do what you promised in a timely manner. This is essential to earning clients’ trust, and that trust is the key to gaining repeat business.
Cooperation. If one of your co-workers needs a hand in order to provide excellent service, roll up your sleeves and help out–even if you know your co-worker may get all the credit afterward. It doesn’t matter who gets the glory; what does matter is whether or not the clients’ needs are met completely.
