Become a Profit & Growth Expert™

Get paid what you are worth as a

Profit & Growth Expert™, PGE!

This proven system empowers you to confidently offer consultative accounting services as a value add to traditional bookkeeping (write-up) accounting and tax work.  Learn the step by step process to help your clients go from being in the “Red to Black in 30 days”.  As their trusted strategic advisor you are then able to implement the nine principles to make their business profitable so that they can deliberately, intentionally be “in the BLACK”. As a Profit & Growth Expert™ (PGE) you will be trained in the following process to competently advise your clients as they work on their business with your help:

• The Universal Business Model
• The Wisdom Pyramid
• The Universal Project Management Model
• The Universal Turnaround Model

Using these principles to work with your clients empowers you to serve as their Profit & Growth Expert.   When you offer these additional services, you can expect to work 4 to 6 more hours a month while also billing an additional $1000 to $3000+ a month as their Profit & Growth Expert, PGE.

This program is designed to start with the big picture and then work towards helping market and sell your new services with confidence.  Basically, you are first trained to know what the short, mid and long term needs of the business are to build a thriving business that has value.  This is based on the philosophy, “beginning with the end in mind”.  This is the “big picture” you need as the Profit & Growth Expert to help your clients clearly define their business.

Next, you are taught the process to help your clients transition and build the business they deserve.  This is the engagement that you are paid to implement with the client. Once you know the principles of a profitable business and the process to get the client there, it’s time to learn how to best sell and get the engagements you want with new clients. 

Regardless of how good you are as an accountant or consultant – without paying clients, it doesn’t matter.  Let this sink in: “Nothing Happens Until YOU Make a Sale”! Now that you know what you are working towards with each client, how do you use the proven processes we teach to sell your services effectively?  Only then is it time to market your services and find the ideal clients you deserve.

In summary, the Profit & Growth Expert certification signifies that you’re proficient in the following:

• “In the BLACK – nine principles to make your business profitable” course (5 hours) – Learn how accounting is the primary source of data and how to use this data to work your way up the Wisdom Pyramid using reports and statistical analysis of your business data.  Every business decision that a business owner makes should be based upon experience (wisdom gained from past analysis of information) or upon current information. Without specific metrics to gauge your success, you will have no data to determine if what things you try are working.  To move up the wisdom pyramid, you have to experiment with new approaches. The difference between a company that is performing well and a truly successful one stems in large degree on how willing its management is to try new approaches and chart their success. (based on the book “in the BLACK”)
• “Red to BLACK” Course – (3.25 hours) A Small Business Accountant’s Guide to Quick Turnarounds, details the steps necessary in quickly transforming a financially troubled business into a profitable venture. (based on the book “Red to BLACK in 30 Days”)
• Strategic Selling (3.5 hours) – Most accountants, bookkeepers and tax preparers lack a proven sales process to work the leads they have, leaving their business to chance. Instead, they come up with their own “scattered” sales funnel, without knowing entirely what they’re doing:  Contacting this lead… Hoping they’ll understand the services offered… (everyone knows “they need an accountant” is what your thinking)… A couple of random attempts to “sell” them…The result? Random sales when you need a proven process! BUT – As soon as you understand how to TURN ON your sales funnel, and send your audience through your “front door”,  You Have The Ability To Make As Much Money As You Want. This comprehensive 53 Session system is the KEY to selling the right clients, day in and day out, like clockwork.
• The Universal Practice Builder program (30 hours) – Here are the proven strategies to effectively and inexpensively market your services to bring in the leads you need to grow your business.  This is the system you need to move them through a sales funnel that brings them to want your services.  You are taught the easy way to present and sell your services with confidence.  We role-play with you various sales situations, how to overcome “objections” and ultimately close the sale.  With this program, you’ll move from “order taker to master closer”.  As comfortable as you are now in doing accounting, you will soon be that comfortable with the marketing and sales process.
  • Effective Marketing Strategies
• Implementation of Profit First: Guidance to integrate the simple yet powerful Profit First methodology your existing service offerings to make you stand head and shoulders above the competition.  Application of Marketing, branding and revenue generation training, knowledge base of Profit First strategies and more.  Future enrollment directly with Profit First™ to become certified & join the community is encouraged
• Introduction to becoming a Value Builder provider: The Value Builder System is designed to create a additional value added service to your traditional accounting services as a business consultant. 
  • Future enrollment in SmartStart (RocketLaunch, and CoachMaster) directly with The Value Builder System™ to become certified is encouraged.

When you pass the final exam with a 90% or better, you’ll be certified as a Profit & Growth Expert allowing you to place after your name the “PGE” designation to show that you advise your clients to turn their business from “Red to BLACK” to being “in the BLACK” following our proven processes.  You will know what to do, how to sell, price and market your services to your ideal clients! This is the accounting model of the present and for the future.  Soon you’ll have the premier accounting firm in your area working with the clients you love.  

Become a Profit & Growth Expert Program (PGE) certification program

– Self-paced online consultative services training for accounting professionals with an emphasis on value added services related to cash flow

The training includes:

• “In the BLACK – nine principles to make your business profitable”: Learn how accounting is the primary source of data and how to use this data to work your way up the Wisdom Pyramid using reports and statistical analysis to help your clients as their trusted strategic advisor.
• “Red to BLACK” – A Small Business Accountant’s Guide to Quick Turnarounds”: Learn the steps necessary in quickly transforming a financially troubled business into a profitable venture.
• Strategic Selling: Apply a proven sales process to work the leads you have with confidence.
• The Universal Practice Builder program: Learn the proven strategies to effectively and inexpensively market your services to bring in the leads you need to grow your business. This is the system you need to move them through a sales funnel that brings them to want your services.  You are taught the easy way to present and sell your services effectively.
• Implementation of Profit First
• Introduction to becoming a Value Builder provider

Includes the opportunity to become certified as a Profit & Growth Expert and use the (PGE) designation upon qualification.

Receive Marketing and Practice Management training which includes marketing tools, strategies and tactics, seminar outlines, presentations, etc. Apply the nine principles to build a thriving accounting, bookkeeping and/or tax business that is growing and working more efficiently. Offer consultative value-based services to your clients to quickly transform financially troubled businesses into a profitable venture within six weeks.

• You’ll have an assigned Academic Coach to support & help offer value added services

The intent of this program is to help you have the premier accounting business such that you are in business for yourself but not by yourself.  In addition to creating your business plan, you’ll work with your assigned business coach to identify and implement effectively proven marketing efforts that we’ve determined to be both effective and inexpensive.  Here’s what you can expect:

• In addition to your Academic Coach, they will also work with you as your assigned Marketing Coach to support & help build your business
• Building a Successful Accounting Business: The turnkey process to start & build a successful accounting business. This includes proven marketing strategies, pricing, client interviewing for budgeting & forecasting and much more.
• As part of your enrollment and upon completion of the program you’ll have the opportunity to speak with your assigned business coach and have a Marketing Implementation Session.  This will be a one-on-one discussion to develop your business plan and a clear marketing strategy to get you the clients you need.

Roger Knecht President, Universal Accounting Center

Roger Knecht can help you develop a team of committed individuals for success and profits using a proven system.  Using an interactive process, he enables attendees to specifically learn how.  Each attendee will leave with actionable goals that will improve communication in the company, customer satisfaction, and bottom line profits.

As President of Universal Accounting Center® (UAC) Mr. Knecht is a favorite presenter at Universal’s seminars, combining wit and wisdom in sharing the principles of business success. Mr. Knecht has extensive experience in marketing and management with corporations of all sizes and has successfully implemented the principles of growth he speaks about.

Allen Bostrom, former President of UAC, says, “Roger’s professional abilities and enthusiasm for Universal Accounting have been critical to the growth of the company during the past dozen years. Had it not been for Roger’s contributions, we would not be where we are as a company today.”