Branding Your New Accounting Business On a Tight Budget

As an accountant, you know the importance of setting a budget and sticking to it. Starting your own accounting business will require a disciplined adherence to a budget, and one of the things you need to fit into that budget is branding. Your company’s brand is best described as how your customers feel when they think about your company. No matter what type of brand you’re going for, branding your company is the way you shape how those customers feel. Here are a few things to keep in mind when you’re branding your new accounting company while staying within a budget. 

First, the Name

Your new company has to have a good name that’s easy to say and remember and gives a potential customer an idea of what you’re all about. Many accounting firms just take on the names of their owners, and that’s an acceptable practice; it’s a sign of credibility in the industry and gives you some legitimacy. However, consider coming up with a different name that includes one of these keywords relating to accounting:

 

  • Accounting
  • CPA
  • Bookkeeping
  • Firm
  • Taxes

 

These words will help your online branding by helping your business rank higher on SEO, especially if you can find a way to include one or more of them in your company name. 

Create Your Logo

Your logo is an integral part of your brand. If you’ve branded correctly, seeing your logo should make your customers feel certain emotions, often without them even realizing it. Accountants usually have a professional type of logo; luckily, LogoCreator.io has a variety of templates for almost every industry, so you can make your very own logo without being too outlandish or unusual for the rest of the industry. People like to see some uniqueness, but you still want them to realize that you’re an accounting firm. 

 

Part of creating your logo is determining your company’s color scheme, another important factor that will help guide any promotional items you might have made to distribute, your website design, or even the interior of your offices. You don’t have to spend money in this step, but it is important to consider what colors you want people to associate with your company. Certain colors are also more or less associated with certain emotions; you can find out more about that here

Keep Your Marketing On Brand

Now that you have a name and a logo, you can start marketing your company. You will probably want to consider getting on at least a couple of social media platforms, and you might even consider starting a blog on various accounting topics. You have expertise that other people are looking for, and especially in this field, starting a blog can help build your reputation as an expert accountant. Blogs also give you a good amount of content to share on your social media profile, which helps drive traffic to your site. If people in your area are already used to visiting your site for valuable information, that makes them that much more likely to seek out your services too.

 

However, remember that your content and marketing should be on-brand. This means you need to find a voice and tone for your posts, one that doesn’t clash with what you want your business known for. If you need help figuring out a good voice for your branding, you can find some helpful information at Column Five Media.

 

Branding really involves getting people to feel a certain way when they hear about or see your business. It’s the face of your company, and it should be something you put some thought and effort into. Branding your accounting business on a budget isn’t difficult; it just takes some thought and planning to get right. 

 

All of this complements the process to become the premier accounting firm in your area. Contact us today to see how we can help you with your accounting business.

:Written by Kristi Horton

How to Get a Tax License

If you’re thinking about getting a tax license, you’re on track for a lucrative addition to your career. Becoming a certified Professional Tax Preparer is an excellent step toward a satisfying financial future. Many people obtain their tax license and use it as a stepping stone to other opportunities, such as owning a tax services business. Simply including tax preparation skills on your resume and getting a tax license is an excellent pathway for advancing your current career.

Universal Accounting leads the way in small business tax training and is approved by the California Tax Education Council (CTEC) to offer the Professional Tax Preparer (PTP) certification as a distance learning course in California. Universal Accounting offers a money-back guarantee. If you aren’t satisfied with your tax preparation course, you can simply return your materials and receive your money back.

What Is IRS Tax Certification?

An IRS-certified tax preparer has unlimited rights to represent their clients in front of the IRS. Because IRS preparation is detailed and constantly changing, IRS-certified tax preparers can help clients better navigate the complexities of the system, including tax payments, audits, and preparing appeals in the event of an IRS error. Certified tax preparers are consultants who have a right to be paid for the work they perform for clients.

When you choose a reputable tax preparation certification course, it will include current information on tax laws. It will also prepare students for changes in tax laws for the upcoming years. The course will train students in state and federal tax forms and how to prepare them accurately.

I Want to Become Certified: What’s Next?

Tax preparers don’t have to be IRS-certified to work with clients and be compensated for their work, but certification is the best route to take if they plan to pursue a career in the field. Not only can certification increase future salaries and add more opportunities to the table, but it can also increase demand for services.

Certification is possible through IRS-approved educational training courses. Those interested in taking the next step in certification can find official courses listed on the IRS website. It’s essential to ensure the IRS has vetted the courses to make the certification official in the government’s eyes.

Luckily, modern technology has made hands-on tax preparation education more accessible and flexible than ever before. Online courses are a convenient way to enhance education while juggling family life and work responsibilities because they are available on-demand, day or night.

After you make the choice to pursue your tax license, it is time to find the program that is right for you, aligns with your goals, and is within your means.

How to Choose a Program

Students pursuing an IRS certification should keep a few things in mind when searching for a program. First and most importantly, the educational provider has to be listed as an IRS-approved course provider. Other aspects include:

  • Official “PTP” designation
  • Educational tuition assistance if necessary
  • Individual counselors
  • A timeline that aligns with their goals
  • Business coaching after completion

These aspects will help students set themselves up for success in the next phase of their careers.

Partnering with an organization such as Universal Accounting is an intelligent way to get started with a training course that encompasses all the aspects of a great program and is IRS-approved. The Professional Tax Preparer certification is a self-paced online training to prepare personal and business taxes and prepare students for the IRS’ enrolled agent (EA) exam.

The best certification programs support students after completing courses by partnering them with coaches and mentors with real-world experience. This additional training is invaluable to those looking to grow in the profession. The teachers and coaches at Universal Accounting know what it’s like to be successful tax preparers because they have experience in the field.

Reasons to Consider an Online Program

When students choose online tax education courses, like those offered by Universal Accounting, they can expect to learn via workbooks, videos, and various other reference materials. High-quality online courses are cutting edge and will include many elements of visual learning, as well as self-paced. This means you can return to materials and watch them again if needed.

Universal Accounting also offers instruction provided by experts in the tax and accounting fields. Students can expect to participate in real-world scenarios, which will help them prepare them firsthand for what it’s like working in the field.

What Happens After I’m Certified?

After certification, the next step is to receive recognition from the IRS. The first step will be an IRS preparer tax identification number, or PTIN. Registration is simple—visit the IRS website and register online for the PTIN in about 15 minutes. The application takes between four and six weeks to process. Once the number is official, certified tax preparers can use the number on forms and market themselves to clients as IRS-certified. This designation tells clients they will receive exceptional service and confidentiality and tells the IRS the tax preparer understands the complexities of their business.

In addition to the PTP and PTIN number, many tax preparers take an extra step to affiliate themselves with professional organizations. These memberships can carry weight for business owners running their firms or on resumes. Some of these include:

  • National Association of Tax Professionals
  • National Society of Tax Professionals
  • American Academy of Attorneys
  • American Institute of Certified Public Accountants
  • National Society of Accountants
  • National Association of Enrolled Agents

These organizations are very picky with memberships and are an excellent way to show commitment to excellence in the field.

Ready to Get Licensed? Contact Us Today!

If you plan to grow in your career or start your own accounting business, certification is an essential part of the accounting and tax preparation industry. The extra step establishes credibility and trust that will far outweigh the costs.

Tax preparation will always be in demand, and Americans dreading tax season each year will appreciate a professional in their corner. Start your certification journey today. Contact Universal Accounting for more information.

Reasons to Pursue a Career in Accounting

If you’re good with numbers and interested in a well-paying, stable career path, it may be time to turn your attention to accounting. In fact, according to the Office of Occupational Statistics and Employment Projections, the employment of accountants is projected to grow by four percent by 2029. 

 

If that’s not reason enough to strongly consider this career, here’s another statistic from the Office of Occupational Statistics and Employment Projections: The median annual wage for accountants, as of May 2019, is $71,550. This is much higher than the median annual wage for all occupations, which sits at $53,490. And although the pay is certainly an influencing factor for most when choosing an accounting career path, it isn’t the only reason why it’s become so popular.

Accounting Career Paths

Unlike some career fields, in which there’s only one path to travel, there’s more than what meets the eye when it comes to accounting. Generally speaking, you’ll choose one of the following routes:

 

  • Managerial: Managerial accountants generate documents that are used internally within a company. This can include documents such as those used for tax purposes and recurring expenses. 
  • Financial: Financial accountants generate documents, such as balance sheets and a variety of income statements, which are used by outside parties, such as investors. 

 

By understanding the similarities and differences between managerial and financial accounting, it’s easier to decide which path you’re most passionate about.

 

With that in mind, let’s examine some of the most common types of accountants:

 

  • Staff Accountant: For many individuals with a bachelor’s degree in accounting, this is the first job they seek. Reporting to a CPA, you’ll take on responsibilities such as creating financial reports and analyzing a variety of data. You’ll also use a variety of tools, such as a cash flow calculator, to track progress and make informed decisions. 
  • Certified Public Accountant (CPA): From the outside looking in, it’s easy to believe that CPAs focus on nothing more than the preparation of state and federal tax returns. However, this career path goes much deeper than that. For example, companies often hire a CPA to oversee other accountants. 
  • Investment Accountant: Investment accountants typically work for financial management or investment management firm. With this career, you have the opportunity to help individuals and companies make better investments, such as sharing advice on how specific decisions will affect their taxes. 
  • Project Accountant: As the name implies, project accountants are hired to manage a specific project. Some of the tasks they may take on include preparing invoices, maintaining budgets, and managing and approving expenses. In many cases, project accountants are hired on a contract basis. 
  • Cost Accountant: The primary responsibility of a cost accountant is to maintain cost efficiency on behalf of an organization. However, unlike a project accountant, these individuals are generally hired on a full-time basis. 
  • Management Accountant: There’s no shortage of management accountant responsibilities, which often include external financial reporting, budgeting, and creating reports on the overall financial health of an organization. 

While these are among the most common accounting career paths, there are others to consider as you gain experience and come to better understand what you’re most passionate about. However, no matter the type of accounting path you may choose, there are plenty of benefits as well.

Top Reasons to Become an Accountant

There’s no shortage of reasons to become an accountant, but there’s something you must remember: It takes a lot of hard work and dedication to reach your goal, so you must be 100 percent confident that it’s the right career path for you.

 

Here are five reasons to consider this career:

 

  • Above-average pay: As noted above, the median annual wage for accountants is more than $71,000/year. 
  • Job security: Every organization needs accountants, so job security is typically high. 
  • Career advancement opportunities: As you gain experience and knowledge, you can seek out career advancement opportunities within your company and at other employers. For example, after several years of working as a staff accountant, you may want to consider becoming a CPA.
  • The opportunity to be your own boss: There may come a point when you realize that you no longer want to work for someone else. As an accountant, you can start your firm, such as helping individuals and/or companies with tax preparation.
  • Puzzle-solving fun: Accounting isn’t everyone’s idea of fun, but if you like working with numbers it could be the perfect career path.

What’s Next?

Now that you better understand the reasons to pursue a career in accounting, it’s time to answer one very important question: Are you ready to head down this path?

 

If the answer is yes, assess your situation and decide what you need to do next. Become trained and certified Professional Bookkeeper. Once you have the right education and training, it’s time to land your first job. With the help of our job placement assistance program, it won’t be long before you have a career that puts a smile on your face, money in your pocket, and joy in your heart. Contact us to discuss how we can help you succeed.

The Benefits of Online Tax Classes

When people imagine furthering their education, they likely think of classrooms where people sit at desks situated in rows and take notes while a professor lectures them. Even as the world of education constantly changes around us, there is something about the idea of a physical classroom that seems to remain ingrained in the public’s consciousness. The idea of online education may conjure up learning ideas that are subpar to face-to-face (f2f) instruction. However, nothing could be farther from reality. The truth is that online learning is a much more realistic way for many people to further their education and often has clear advantages over more traditional ways of gaining knowledge.

Education on Your Own Time

Many people looking for classes to become certified in accounting, bookkeeping, taxes, and QuickBooks already have jobs and careers. Furthermore, many have family responsibilities to raise minor children, including their extracurricular activities, parent-teacher conferences, and sporting events. When looking to further knowledge in tax and accounting fields, they will often look for local f2f classes, only to find that none of them fit into their schedule. People living a busy lifestyle often can get to their instructions only late at night or early in the morning, and this availability may change from day today.

Online tax instruction classes, such as the ones offered by Universal Accounting, open up whole new possibilities for anyone who needs their education to work around their hours of availability. Online training has opened the door of education accessibility for countless people, and people who never thought they would be able to become certified in tax preparation now can. When trying to work around a set class schedule, time restraints often dictate what classes a person can and cannot take. With virtual learning, a person has the freedom to choose the classes that are right for their own needs, not limited to rigid class schedules.

Not having to be present at a physical location means no worries about commutes or finding childcare. It never means running late or missing out on class due to unforeseen circumstances. This may be especially beneficial to people living in rural areas and those who do not live near community colleges or other learning institutions.

Online Tax Classes Means Quality Education

If you are enrolled in quality online education courses, they will include easy-to-follow videos, as well as workbooks and all necessary reference materials right at your fingertips. A common misconception is that an online course is nothing but reading a lot of text, both on the screen and in thick textbooks. If your program is a high-quality one, none of this will be true. It will include many elements of visual learning and resources you can watch again if you don’t catch it all the first time. Instruction will be given by experts in the tax and accounting fields, and you will take part in real-world scenarios that will give you experience and training that will stick with you much better than simply reading a textbook ever could. Many visual learners indeed excel in the virtual classroom versus a more traditional educational setting.

Access to the Best Mentors

Taking online tax classes means that physical location does not limit you to who can coach you and become a mentor. At Universal Accounting, this means that you will be in touch with real people who have worked in the real world and understand the subtleties of their businesses. They understand what really makes someone successful and profitable after they earn their certifications. These mentors can give their insights on successful resume writing, practice job interview skills, and give all the advice they’ve acquired during their careers. You will be matched with the person who is right for you and who understands your goals and unique needs as you navigate through a program.

Job Placement Resources

Once someone earns a certification, they may find themselves wondering what comes next. There is no use in getting trained in certain skills or certified in industry, only to find that that person has no way to profit from them or increase their quality of life. When someone has a virtual learning environment, they often have resources to find employers from all over the country looking for people with their skills. This can open up whole new job searching resources that local tax courses can’t provide to a student.

Online Classes Lead to Certifications

A common misconception about online learning is that it doesn’t translate well to the real world. The truth is, you will earn recognized and respected certifications and designations after completing courses. One example is the Profit & Growth Expert Online Program. You will learn cash-flow management and implementation strategies, robust sales techniques, and effective marketing strategies in this program. Once you pass the Profit & Growth exam, you can officially put PGE after your name. Clients will recognize that the PGE designation means you are educated in bringing businesses out of the red and into success. Another example is a course in QuickBooks that will certify you as a QuickBooks specialist when you complete it.

Many other online classes lead to real-world certifications that you can list on your resume and present to clients to demonstrate your expertise in taxes and other related fields. Employers all over the United States recognize these certifications.

Affordability

Online education may be more affordable than you think. Financing options for virtual learning are often done in installments over a longer period so that you don’t have to pay for everything upfront. Online learning often means access to virtual resources that can save hundreds of dollars you may have otherwise spent on textbooks, printing costs, and other expenses related to f2f learning.

Virtual Learning May Be the Best Choice for You

If you have ever thought that tax and accounting classes were too inaccessible, contact Universal Accounting School and take a second look at your online options. You may be surprised at the quantity and quality of classes available for you to be completed at the times you can do it.

Donna Parsons, A career worth pursing, and now she has a successful bookkeeping business

Donna Parsons started young and walked the path to become an accounting professional. Following a traditional path she attended school to receive her degrees and then employment. Soon the desire was intense enough to act and start her accounting business.

First she started with a few clients supplementing her income and then it was too much to resist so she quit and went full-time. Now she is “all in” and things are good.

Donna is both happy and busy.

Take a moment and hear her story and what insights she has to share.

Consider having your own successful accounting business:

Accounting Firm Business Model

Get the confidence to offer quality accounting services:

Accountant Certification Programs

Get the support you need to be in business for yourself but not by yourself:

Power Coaching & Training Program

Consider the success stories of so many others:

Success Stories

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